Glossary
Explore our comprehensive glossary of key terms in content operations, digital asset management, and generative AI for marketing teams.
A
B
- Brand assets
- Brand association
- Brand awareness
- Brand consistency
- Brand equity
- Brand experience
- Brand guide
- Brand guidelines
- Brand identity
- Brand image
- Brand inspiration
- Brand interaction
- Brand library
- Brand management
- Brand management software
- Brand marketing
- Brand positioning
- Brand recall
- Brand recognition
- Brand safety
- Brand storytelling
- Brand style guide
- Branding design
- Branding strategy
- Bulk Ingestion
C
- Cloud DAM
- Cognitive service
- Collaboration tools
- Content analysis
- Content at scale
- Content Coach
- Content collaboration
- Content distribution
- Content management
- Content management software
- Content operations
- Contextual understanding
- Copyright management
- Corporate identity
- Creative assets
- Creative automation
- Creative content
- Creative management platforms
- Creative project management
- Customer acquisition
- Customer acquisition cost
- Customer engagement marketing
- Customer experience
- Customer experience management
- Customer journey
- Customer personas
- Customer retention
D
- DAM implementation
- DAM storage
- Deep learning
- Digital asset
- Digital asset management
- Digital asset management API
- Digital asset management services
- Digital asset management vendors
- Digital asset management workflows
- Digital content management
- Digital ecosystem
- Digital experience
- Digital media library software
- Digital rights management
- Digital transformation
- Digital transformation strategy
- Distributed marketing software
- Document management
- Document management software
- Document management system