Named a Leader in Digital Asset Management

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Digital Asset Management

Single source of truth for the full content lifecycle

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Aprimo AI

Harness AI unlocking new levels of efficiency and effectiveness

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Productivity Management

Improve team productivity and collaboration

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Explore our partner apps, connectors, tools, and templates

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Plan & Spend

Measure and optimize marketing spend and performance


By Industry

Financial Services

By team

By Company Size



The Forrester Wave™: Digital Asset Management Systems, Q1 2024

Download your free copy of the report to see why Aprimo is a proven leader in DAM.

The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Discover Aprimo's Content360°

Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.

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Digital Asset Management at Enterprise Scale

Our enterprise digital asset management solution is the backbone of your entire martech ecosystem, providing a single source of truth for all brand assets.


Experience the Best-In-Class Enterprise DAM

Aprimo Content Velocity

Content Velocity

Spend less time on repetitive tasks and more time on creative collaboration. Automate manual processes to bring your products and services to market faster.

Intelligent Workflows. Customizable AI-powered workflows automatically kick-off and dynamically route tasks for quicker time-to-market.
Automated Metadata. Increase findability with smart tags, language detection, optical character recognition (OCR), and visual search.
Dynamic Renditions. Resize, dynamically crop, trim, and alter—all on-demand.

DAM Personalization


Globalize your content with ease. Flexible data modeling ensures centralized asset control and optimized user experiences.

Templating. Empower internal and external teams to be content creators with digital and print Brand Templates.
Content Collaboration. Buoy collaboration with purpose-built agile board views and dynamic workspaces. 
Brand Portals. Give secure content access to partners, creative vendors, and external parties—fully brandable and 100% secure. 
Content Coach. AI helps create net-new assets at scale based on brand guidelines and existing content. 
Search Power. From business-specific keywords to AI-based tagging and customizable vocabulary—we make finding and personalization easy.

Find out how digital asset management can help your organization move more quickly with no sacrifices to quality, security, or compliance.

DAM Analytics

Proven ROI

Adapt to market changes with agility. Utilize rich content insights and dashboards to develop and fine-tune campaigns.

Usage Analytics. Keep a finger on the data pulse with real-time content performance insights across all campaigns, collections, and assets. 
Enriched Dashboards. Make data-driven decisions with robust in-app dashboards and connected tools like PowerBI & Datarama.

DAM Software and Composable Architecture

Composable Architecture

Future-proof your tech stack. Easily connect best-of-breed solutions to meet business needs. 

Open Ecosystem. Leverage 80+ integrations and 90 partners to enhance cohesion and synergy across solutions.
Developer Friendly. Adapt and build on your own terms with robust APIs, SDKs, and low-code integrations.
Spur Adoption. Provide a common interface in key business systems and creative tools of choice. 

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Security + Governance

Safeguard assets with enterprise-grade data encryption. High availability and geo-redundant storage backed by Microsoft Azure.

True SaaS. Auto scale to business peaks at no additional cost.
User Permissions. Secure assets with granular permissions, user controls, digital watermarking, and user rights tracking.
Audit Reporting. Preserve compliance with full reference linking, audit tracking, and record retention. 
Native CDN. Expiration tokens and access restrictions leveraged for protected global delivery.
Certifications. GDPR, FINRA, FedRAMP and more

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World Class Support

Reach your goals from onboarding and beyond. Industry focused product experts are available to support your unique business needs.


Success Ensured. Our dedicated customer success managers, professional services, and solution partners work together to achieve your goals.
Agile Innovation. Bi-weekly feature releases without downtime, upgrade costs, or IT involvement.
Early Access. Try out and give feedback on new features with the Early Adopter Program (EAP).
Extensive Knowledge Library. Explore a comprehensive catalogue of thought leadership, developer documentation, and detailed training guides.

Digital asset management purpose-built for agile, modern enterprise.


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