Test drive the best DAM in the business.

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Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

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Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

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Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

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Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.


By industries

Financial Services

Life Sciences


Consumer Goods





The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Discover Aprimo's Content360°

Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.

Marketing Cheat Codes Podcast

Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

About Us
Aprimo For Consumer Goods

Consumer Goods

Aprimo for Consumer Goods

Empower teams, retailers, and distributors to provide an omnichannel customer experience that is seamless, relevant, and personalized across the entire customer journey.

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Maintain a Single Source of Truth for All Channels, Markets, and Locations

Optimize collaboration across teams, retailers, and distributors to keep pace with digital demands, and ensure all users find what they need when they need it.

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Support Direct-to-Consumer Websites

Use DAM to manage all the assets necessary to field a commanding e-commerce presence, either on owned channels or through syndicating to marketplaces to get content to market faster.

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Manage Brand Consistency

Create and share brand and campaign guidelines, templates, and more directly in the DAM to ensure every asset is on brand and meets compliance requirements at global, regional, and local levels.

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Total Visibility Across Your Content Supply Chain

Remove bottlenecks, optimize production, and get content insights that help maximize your return on spend across the entire campaign lifecycle and help you build a culture of continuous improvement.

Check related integrations

FADEL Rights Cloud Connector logo

FADEL Rights Cloud Connector

by Aprimo

Strengthen advanced digital rights of DAM assets with FADEL.


Salsify Extension logo

Salsify Extension

by Avyre

Access approved assets in Aprimo without leaving Salsify.


Salesforce Experience Cloud Extension logo

Salesforce Experience Cloud Extension

by Aprimo

Create modern digital experiences faster with Aprimo for Salesforce Experience Cloud.



Suggested Resources for Consumer Goods

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DAM Brochure


Learn How to Unleash the Power of Content


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