WEBINAR: GenAI Powered Content Ops: a 2024 Executive Outlook

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Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

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Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

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Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

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Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.


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The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Discover Aprimo's Content360°

Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.

Marketing Cheat Codes Podcast

Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

About Us
Aprimo For Consumer Goods

Solutions for Consumer Goods

Fuel Your Digital Transformation with Aprimo’s AI-Powered Content Operations

Aprimo’s AI-powered solutions revolutionize content management, personalization, and omnichannel delivery processes for producers and distributors of goods.

Quickly Find Your Content When You Need It

Lower costs, get to market faster. Use an AI-powered content discovery engine that learns what’s important to you and delivers the content you need. Labels, disclaimers, photos, video, 3D imagery – all indexed, searched, and automatically tagged to make you more productive.

See how Aprimo AI solved Plaid’s asset findability challenges.

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Protect Your Brand with Secure, Approved Content

Ensure your creatives and agencies use only approved, on-brand content with Aprimo’s robust brand management capabilities, delivering personalized experiences at scale without risking your brand reputation.

Learn about Aprimo’s Brand Management features.

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Globalize Your Content with Ease

Build relevant localized content across markets, brands, and channels using Aprimo’s centralized content operations platform. Store reusable content blocks, break them down, and reassemble them to get to market faster.

Learn how to scale customer experiences with Modular Content.

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Deliver the Right Content to the Right Channels

Manage your products as they evolve with Aprimo’s AI-powered content transformation, rendition management, and triggered distribution capabilities. Seamlessly syndicate new and updated content to suppliers, distributors, and downstream channels.

Key Features

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Automated Content Syndication

Establish secure links between your CMS, PIM, and downstream channels by syncing rich content metadata, security settings, and automated distribution triggers from Aprimo’s centralized content operations platform.

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Content Collaboration

Utilize in-DAM collaboration tools for compliance review, content approval, expiry handling, and cross functional teamwork, and campaign planning.

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AI-Powered Content Discovery Engine

Detailed content information like SKU numbers, colors, descriptions, and brands with optical character recognition, visually similar search, and language detection without data entry.

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AI Content Coach

Leverage generative AI to produce new, personalized, and verticalized content based on your most valuable assets.

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Instantly access your Aprimo assets while working in your CMS, marketing automation, PIM and email solutions.

Check related integrations

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Salsify Extension

by Avyre

Access approved assets in Aprimo without leaving Salsify.


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by Contentstack

Quickly search, find, and use channel-optimized assets in Aprimo DAM to create digital experiences in headless CMS solutions.

Open Source

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inriver Integration

by Aprimo

Integrate inriver PIM solution with Aprimo DAM to streamline collaboration, enhance content quality, and gain marketing agility.

Open Source

Related Resources

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Unleashing the Power of PIM and DAM Integration

See how Aprimo can help you unleash the power of content.


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