The process of giving a brand a new identity, often involving changes to its visual elements, messaging, and positioning.
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Digital Asset Management
Single source of truth for the full content lifecycle
Productivity Management
Improve team productivity and collaboration
Marketplace
Explore our partner apps, connectors, tools, and templates
Content Personalization
Improve digital performance with real-time customization
Plan and Spend
Measure and optimize marketing spend and performance
Why Aprimo
The best choice for content operations
Content Intelligence
Optimize content strategy based on engagement insights
Aprimo AI
Harness AI unlocking new levels of efficiency and effectiveness
Industry
Value
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The Forrester Wave™: Digital Asset Management Systems
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The DAM Buyer’s Guide
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Hachette Book Group’s Success with Aprimo
Discover how Hachette Book Group revolutionized its content management and streamlined its operations.
AI-Powered Digital Asset Management, Redefined
Explore AI-driven automation in DAM with Aprimo’s new features for enhanced asset creation and management.