What is Claims Automation?
Claims Automation is the use of artificial intelligence and rule-based workflows in Digital Asset Management (DAM) to automatically validate marketing and promotional content against a library of approved claims and disclosures.
In industries like healthcare, pharma, and financial services (where regulatory compliance is critical) Claims Automation reduces manual review cycles by instantly flagging unapproved or non-compliant claims within assets. This ensures campaigns are legally sound before they go to market, while dramatically improving speed-to-market.
What Are the Benefits of Claims Automation?
Regulatory Compliance: Ensures assets are automatically validated against approved claims, disclosures, and legal requirements.
Reduced Risk: Minimizes the likelihood of publishing unapproved content that could lead to fines, penalties, or brand damage.
Accelerated Approvals: Speeds up Medical, Legal, and Regulatory (MLR) review cycles by identifying potential issues before they reach human reviewers.
Efficiency at Scale: Handles large volumes of marketing assets, removing the need for time-intensive manual reviews.
Audit Readiness: Creates an automated audit trail showing when and how claims were validated.
Consistent Messaging: Helps maintain brand and compliance consistency across global campaigns.
Frequently Asked Questions
How does Claims Automation work in practice?
Claims Automation scans digital assets against a centralized claims library. If an unapproved or altered claim is detected, the system flags the asset and triggers a compliance review workflow.
Does Claims Automation replace human reviewers?
No. It reduces the manual workload but still enables humans to review flagged assets. This kind of automation shortens review cycles and ensures humans focus only on assets that need attention.
Which industries benefit most from Claims Automation?
In healthcare, pharmaceutical, and financial services organizations, marketing content must be carefully vetted for compliance. These industries see the greatest impact from compliance automation. However, any regulated industry can use it to reduce compliance risk.
Can Claims Automation integrate with other systems?
Yes. Claims Automation can connect with marketing automation tools, personalization engines, and content review systems to ensure compliance checks happen wherever content is created or distributed.