Test drive the best DAM in the business.


Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.


Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.


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The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Take the Content Maturity Assessment

Asses your organization's content maturity and get a roadmap for driving better content decisions.

Marketing Cheat Codes Podcast

Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

Aprimo For Creative Teams

Content and Creative Teams

Balance Creativity and Scale With Composable Content Operations

Eliminate the work about work with AI-driven automation that streamlines creative workflows, collaboration, reviews, and approvals so content and creative teams can focus their talent on creating high-performance content at scale.

Clearer Requests, Smoother Reviews, Faster Approvals

Improve productivity with automated workflows, task routing, reviews, and approvals that help busy content and creative teams allocate their time on the work that moves your brand forward.

Streamlined Collaboration, Total Visibility

With a single location for cross-team collaboration and visibility into all marketing activities, content and creative teams can streamline operations and better prioritize tasks.

Smarter Digital Asset Management, Faster Time to Market

Creative and design teams can quickly and easily create, manage, and deliver content with an entire library of modular assets that are all approved, on-brand, and compliant.

Optimize Content Creation and Leverage Reuse

Overcome the challenges of producing and activating more and more content for omnichannel experiences and global market expansion with a modular content management system.


Suggested Resources for Content and Creative Teams

Definitive Guide to ContentOps

Unleash the power of your content and creative teams!


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