Intelligence-driven Agility for Modern Brands
Unleash Creativity. Unlock Productivity. Uphold Governance.
Don’t just search, find with AI power, well beyond basic tagging.
Easily automate the mundane from repetitive tasks to workflow steps, and reviews.
Completely secure, your content is never shared with any public language model.
Aprimo is a Leader in Digital Asset Management
Aprimo received the highest scores possible in 17 out of 26 criteria, including Search, Innovation, Vision, Workflows, Security, and Scalability.
Accelerate Content Creation
Leverage Artificial Intelligence (AI) in the creation of asset variants, descriptions, and even completely new on-brand content. Accelerate content velocity and reduce cycle time to launch new digital experiences.
Automate Asset Management
Reclaim your team’s time by letting AI automate previously manual asset management activities. Leverage metadata automations for tagging assets, applying brand-specific taxonomy, and extracting relevant information from files.
Amplify Asset Discoverability
Surface the most relevant search results in a flash and reduce the time users spend looking for content. Experience AI-powered asset discovery like never before.
Ensure Brand Safety and Compliance
Leverage models trained on your own data and keep your content secure. Ensure complete brand governance by stamping AI-influenced content, checking for compliance, and triggering review workflows automatically.
Digital Asset Coordinator
Plaid Enterprises
“Aprimo’s AI increases the searchability of all our assets. The system reads product labels in images, PowerPoint, PDF, Word, and Excel documents and adds this to metadata so that a single search pulls up all related information. Our assets are quickly findable and available to everyone as soon as they are uploaded.”
“Aprimo’s AI increases the searchability of all our assets. The system reads product labels in images, PowerPoint, PDF, Word, and Excel documents and adds this to metadata so that a single search pulls up all related information. Our assets are quickly findable and available to everyone as soon as they are uploaded.”
Senior Manager
Global Comms Transformation
“One of the things that we have started trialing and scaling is imagery, copy, and translation creation using Aprimo Content Coach… We’ve already seen amazing results from a pilot in one of our product lines…and we have managed to decrease time to create content by 80%. And that was a fantastic result.”
“One of the things that we have started trialing and scaling is imagery, copy, and translation creation using Aprimo Content Coach… We’ve already seen amazing results from a pilot in one of our product lines…and we have managed to decrease time to create content by 80%. And that was a fantastic result.”
Key Features
Smart Actions
Accelerate work with generative AI
• Ask questions to enable on content
• Summarize or translate assets
• Write blogs, social media posts
• Perform brand, compliance checks
AI Content Detection
Reduce risk of violations
• Assigns confidence score to assets
• Stamps metadata with AI detection and score
• Triggers review workflow
Smart Tagging
Automate metadata creation
• Get recommended tags
• AI detects brand-specific taxonomy
• Scans documents to fill in metadata
• Eliminate mistakes in metadata entry
Smart Transform
Create image variants faster
• Generate or change backgrounds
• Extend with content-aware fill
• Change people or expressions
• Generate display ad variations
Video Summary
Make videos easy to find and reuse
• Automatically create video summaries
• Leverage speech-to-text
• Create time-based summary
• Jump directly to relevant parts of a video
AI Search
Find the assets you need in milliseconds
• AI-based asset discovery
• Describe campaign theme to find assets
• Find assets based on context
• Shows similar and related items
