Named a Leader in Digital Asset Management

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Digital Asset Management

Single source of truth for the full content lifecycle

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Aprimo AI

Harness AI unlocking new levels of efficiency and effectiveness

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Productivity Management

Improve team productivity and collaboration

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Explore our partner apps, connectors, tools, and templates

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Plan & Spend

Measure and optimize marketing spend and performance


By Industry

Financial Services

By team

By Company Size



The Forrester Wave™: Digital Asset Management Systems, Q1 2024

Download your free copy of the report to see why Aprimo is a proven leader in DAM.

The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Discover Aprimo's Content360°

Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.

About Us

Aprimo AI

Intelligence-driven Agility for Modern Brands

Unleash Creativity. Unlock Productivity. Uphold Governance.


Don’t just search, find with AI power, well beyond basic tagging.


Easily automate the mundane from repetitive tasks to workflow steps, and reviews.


Completely secure, your content is never shared with any public language model.

Aprimo is a Leader in Digital Asset Management

Aprimo received the highest scores possible in 17 out of 26 criteria, including Search, Innovation, Vision, Workflows, Security, and Scalability.

AI Smart Image Transformation

Accelerate Content Creation

Leverage Artificial Intelligence (AI) in the creation of asset variants, descriptions, and even completely new on-brand content. Accelerate content velocity and reduce cycle time to launch new digital experiences.

Aprimo Smart Tags for videos

Automate Asset Management

Reclaim your team’s time by letting AI automate previously manual asset management activities. Leverage metadata automations for tagging assets, applying brand-specific taxonomy, and extracting relevant information from files.

Aprimo AI Search

Amplify Asset Discoverability

Surface the most relevant search results in a flash and reduce the time users spend looking for content. Experience AI-powered asset discovery like never before.

Ai Content Detection

Ensure Brand Safety and Compliance

Leverage models trained on your own data and keep your content secure. Ensure complete brand governance by stamping AI-influenced content, checking for compliance, and triggering review workflows automatically.


Key Features

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Smart Actions

Accelerate work with generative AI
• Ask questions to enable on content
• Summarize or translate assets
• Write blogs, social media posts
• Perform brand, compliance checks
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AI Content Detection

Reduce risk of violations
• Assigns confidence score to assets
• Stamps metadata with AI detection and score
• Triggers review workflow
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Smart Tagging

Automate metadata creation
• Get recommended tags
• AI detects brand-specific taxonomy
• Scans documents to fill in metadata
• Eliminate mistakes in metadata entry
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Smart Transform

Create image variants faster
• Generate or change backgrounds
• Extend with content-aware fill
• Change people or expressions
• Generate display ad variations
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Video Summary

Make videos easy to find and reuse
• Automatically create video summaries
• Leverage speech-to-text
• Create time-based summary
• Jump directly to relevant parts of a video
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AI Search

Find the assets you need in milliseconds
• AI-based asset discovery
• Describe campaign theme to find assets
• Find assets based on context
• Shows similar and related items

Key Resources

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Aprimo AI Feature Brief

See how Aprimo AI can make your teams more effective and efficient.


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