Launch Campaigns Faster with AI-Powered Work Management Software
Accelerate content creation, creative workflows, and campaign go-live across all channels with streamlined productivity management.
Aprimo is a Leader in Marketing Work Management
Your Single Source of Collaboration
Plan, organize, track, and update all creative and marketing activities in a single location. Get campaigns and content to market faster without sacrificing quality or compliance.
Read the Product Brief
Intuitive Task and Resource Management
Plan resources, allocate work items to team members and agencies, and measure resource utilization. Maximize team effectiveness with visibility across all campaigns, agencies, and tasks.
Align teams and agencies with Aprimo Calendar.
AI-Powered Workflows Drive Agility & Content Quality
Track assets across stages, review content, add comments and track changes. AI-powered feedback and automations enable teams to get content finalized faster than ever before.
Boost productivity across teams with Content Collaboration.
Simple Intake Process & Easy Workflow Design
Streamline your intake process through our fully configurable work request forms. Automate each request flow using our no-code, drag-and-drop interface to quickly build workflows to intelligently route and assign requests.
Key Features
Marketing Calendar
Get a single, integrated view into all planned, in-flight, and in-market activities, take direct action, track progress and flag risks.
Project Overview
Effortlessly manage ad hoc projects, adapt to market changes, and access essential project details, all in one comprehensive view.
AI-Powered Automations
AI automatically detects errors, brand violations, compliance risks to trigger tasks, reviews, and workflows.
Campaign Management and Custom Reports
See your team’s workload in one place. Compare results against KPIs, leverage user-friendly data visualization tools and engagement data to create custom reports.
Agile Boards and Interactive Dashboards
Transparent views into all projects and day-to-day tasks, and get valuable insights into your team’s performance with interactive dashboards.
Reference Management and Audit Trails
Leverage AI to scan claims in marketing materials and link them with supporting evidence. Stay fully compliant with detailed audit logs and role-based permissions.
Faster Approvals, Smarter Decisions with Aprimo
Aprimo MRM software helped us shorten project approval times by 27%, and the modeling capability has helped us make better decisions.”
Strategic Marketing Manager, Bank of America
Aprimo takes care of the boring, so the design team can focus on the fun.”
Marketing Operations Director, Pacific Life
Resources
Aprimo Productivity
Discover how Aprimo can enhances productivity for your team. Read the Product Brief
MRM Buyer’s Guide
Learn how to choose the right Marketing Resource Management solution for your team. Read the Guide
Create a Marketing Calendar That Works
Learn how to build a smarter marketing calendar. Read the Blog