Named a Leader in Digital Asset Management

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Digital Asset Management

Single source of truth for the full content lifecycle

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Aprimo AI

Harness AI unlocking new levels of efficiency and effectiveness

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Productivity Management

Improve team productivity and collaboration

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Explore our partner apps, connectors, tools, and templates

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Plan & Spend

Measure and optimize marketing spend and performance


By Industry

Financial Services

By team

By Company Size



The Forrester Wave™: Digital Asset Management Systems, Q1 2024

Download your free copy of the report to see why Aprimo is a proven leader in DAM.

The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Discover Aprimo's Content360°

Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.

About Us

Productivity Management

Eliminates the Work About Work with AI-Powered Work Management Software

Accelerate your content, campaigns, and experiences to market across all channels with streamlined Aprimo marketing resource management.
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Aprimo is a Leader in Marketing Resource Management

With the highest combined score of any other vendor, Aprimo is the only vendor named a leader in the MRM category. Forrester says Aprimo is "evolving into a marketing coordination and ROI powerhouse."

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Smarter Work Management, Faster Time to Market

Standardize all marketing activities on one platform to get campaigns and content to market faster without sacrificing quality or compliance.


Intuitive Collaboration, Workflow, and Resource Management

Plan, organize, collaborate, and take action from one place, see the bigger picture with visibility across all campaigns, agencies, and automate mundane and repetitive tasks. Watch the video to learn more.


Aprimo Connects With the Tools You Use Everyday

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Automated Project Management Elevates Marketing Agility

Better prioritize tasks and collaborate on campaigns and content to get personalized customer experiences to market faster and to support agile methods.

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Complete Content and Campaign Performance Insights

Get a full picture of how individual pieces of content and campaigns perform across channels to ensure marketing is aligned with business outcomes and providing value.

Key Features

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Marketing Calendar

Get a single, integrated view into all planned, in-flight, and in-market activities, take direct action, track progress and flag risks.
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Project Overview

Effortlessly manage ad hoc projects, adapt to market changes, and access essential project details, all in one comprehensive view.
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Campaign Management and Custom Reports

See your team’s workload in one place, compare results against KPIs, and leverage user-friendly data visualization tools and engagement data to create custom reports.
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Agile Boards and Interactive Dashboards

Get transparent views into all projects and day-to-day tasks, and get valuable insights into your team’s performance with interactive dashboards.
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Reference Management and Audit Trails

Ensure claims made in marketing materials are verified and approved for use. Stay up-to-date on system changes for audit and compliance needs.

Key Resources

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Productivity Management Product Brief


See how Aprimo can help you unleash the power of content.


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