Digital Asset Management
Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.
Productivity Management
Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.
Plan & Spend
Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.
Marketplace
Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.
Featured
The Definitive Guide to Content Operations
Everything you need to know about content ops and how it helps drive personalized CX at scale.
Take the Content Maturity Assessment
Asses your organization's content maturity and get a roadmap for driving better content decisions.
Marketing Cheat Codes Podcast
Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!
Aprimo is a Leader in Marketing Resource Management
“Aprimo offers a well-rounded suite with the most sophisticated DAM in this study. Aprimo has a full, modularized MRM suite...and its strong brand management capabilities lend themselves well to the needs of companies in regulated industries. — The Forrester Wave™: Marketing Resource Management
Check related integrations
Salesforce Connector for Campaign Sync
Connect Marketing Planning and Operations to Campaigns.
by Aprimo
Integration
Salesforce Integration for Datorama
Connect marketing investment data with marketing performance data to quickly and accurately calculate marketing return on effort (ROE).
by Aprimo
Integration
Red Oak
Red Oak Compliance Solutions is the global advertising review software of choice in the financial services industry.
by Red Oak
Features and Add-Ons
Marketing Calendar
Get a single, integrated view into all planned, in-flight, and in-market activities, take direct action, track progress and flag risks.
Project OneView
Add ad hoc projects, respond to market changes, and view key project details in a single view.
Campaign Management
See your team’s workload in one place, compare results against KPIs, and leverage user-friendly data visualization tools and engagement data to create custom reports.
AI-Powered Workflows
Use no-code drag-and-drop templates to streamline workflows to follow linear, concurrent, or logic-dependent paths.
Agile Boards and Reporting
Get transparent views into all projects and day-to-day tasks, and get valuable insights into the performance of your teams with interactive dashboards.
Reference Management and Audit Trails
Ensure claims made in marketing materials are verified and approved for use. Stay up-to-date on system changes for audit and compliance needs.
