Test drive the best DAM in the business.

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Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

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Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

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Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

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Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.


By industries

Financial Services

Life Sciences


Consumer Goods





The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Discover Aprimo's Content360°

Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.

Marketing Cheat Codes Podcast

Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

About Us
Aprimo Productivity Management
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Productivity Management

Intelligent Work Management Software that Eliminates the Work About Work

Get content, campaigns, and experiences to market faster than ever and across every channel with streamlined, AI-powered marketing resource management.

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Aprimo is a Leader in Marketing Resource Management

According to the report, “Aprimo is a stalwart in the MRM market, equally adept in money management, people management, and content management.”

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Smarter Work Management, Faster Time to Market

Standardize all marketing activities on one platform to get campaigns and content to market faster without sacrificing quality or compliance.

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Intuitive Collaboration, Workflow, and Resource Management

Plan, organize, collaborate, and take action from one place, see the bigger picture with visibility across all campaigns, agencies, and automate mundane and repetitive tasks.

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Automated Project Management Elevates Marketing Agility

Better prioritize tasks and collaborate on campaigns and content to get personalized customer experiences to market faster and to support agile methods.

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Complete Content and Campaign Performance Insights

Get a full picture of how individual pieces of content and campaigns perform across channels to ensure marketing is aligned with business outcomes and providing value.

Check related integrations

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Salesforce Connector for Campaign Sync

by Aprimo

Connect Marketing Planning and Operations to Campaigns.


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Salesforce Integration for Datorama

by Aprimo

Connect marketing investment data with marketing performance data to quickly and accurately calculate marketing return on effort (ROE).


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Red Oak

by Red Oak

Red Oak Compliance Solutions is the global advertising review software of choice in the financial services industry.

Features and Add-Ons

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Marketing Calendar

Get a single, integrated view into all planned, in-flight, and in-market activities, take direct action, track progress and flag risks.

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Project OneView

Add ad hoc projects, respond to market changes, and view key project details in a single view.

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Campaign Management

See your team’s workload in one place, compare results against KPIs, and leverage user-friendly data visualization tools and engagement data to create custom reports.

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AI-Powered Workflows

Use no-code drag-and-drop templates to streamline workflows to follow linear, concurrent, or logic-dependent paths.

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Agile Boards and Reporting

Get transparent views into all projects and day-to-day tasks, and get valuable insights into the performance of your teams with interactive dashboards.

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Reference Management and Audit Trails

Ensure claims made in marketing materials are verified and approved for use. Stay up-to-date on system changes for audit and compliance needs.


Key Resources

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PM Data Sheet


See how Aprimo can help you unleash the power of content.


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