WEBINAR: GenAI Powered Content Ops: a 2024 Executive Outlook

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Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

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Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

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Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

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Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.


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The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Discover Aprimo's Content360°

Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.

Marketing Cheat Codes Podcast

Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

About Us
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Productivity Management

Eliminates the Work About Work with AI-Powered Work Management Software

Accelerate your content, campaigns, and experiences to market across all channels with streamlined Aprimo marketing resource management.
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Aprimo is a Leader in Marketing Resource Management

With the highest combined score of any other vendor, Aprimo is the only vendor named a leader in the MRM category. Forrester says Aprimo is "evolving into a marketing coordination and ROI powerhouse."

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Smarter Work Management, Faster Time to Market

Standardize all marketing activities on one platform to get campaigns and content to market faster without sacrificing quality or compliance.


Intuitive Collaboration, Workflow, and Resource Management

Plan, organize, collaborate, and take action from one place, see the bigger picture with visibility across all campaigns, agencies, and automate mundane and repetitive tasks. Watch the video to learn more.


Aprimo Connects With the Tools You Use Everyday

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Automated Project Management Elevates Marketing Agility

Better prioritize tasks and collaborate on campaigns and content to get personalized customer experiences to market faster and to support agile methods.

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Complete Content and Campaign Performance Insights

Get a full picture of how individual pieces of content and campaigns perform across channels to ensure marketing is aligned with business outcomes and providing value.

Key Features

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Marketing Calendar

Get a single, integrated view into all planned, in-flight, and in-market activities, take direct action, track progress and flag risks.

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Project Overview

Effortlessly manage ad hoc projects, adapt to market changes, and access essential project details, all in one comprehensive view.

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AI-Powered Workflows

Use no-code drag-and-drop templates to streamline workflows to follow linear, concurrent, or logic-dependent paths.

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Campaign Management and Custom Reports

See your team’s workload in one place, compare results against KPIs, and leverage user-friendly data visualization tools and engagement data to create custom reports.

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Agile Boards and Interactive Dashboards

Get transparent views into all projects and day-to-day tasks, and get valuable insights into your team’s performance with interactive dashboards.

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Reference Management and Audit Trails

Ensure claims made in marketing materials are verified and approved for use. Stay up-to-date on system changes for audit and compliance needs.


Key Resources

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Productivity Management Product Brief


See how Aprimo can help you unleash the power of content.


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