The use of software and technology to automate repetitive marketing tasks and workflows.
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Digital Asset Management
Single source of truth for the full content lifecycle
Productivity Management
Improve team productivity and collaboration
Marketplace
Explore our partner apps, connectors, tools, and templates
Content Personalization
Improve digital performance with real-time customization
Plan and Spend
Measure and optimize marketing spend and performance
Why Aprimo
The best choice for content operations
Content Intelligence
Optimize content strategy based on engagement insights
Aprimo AI
Harness AI unlocking new levels of efficiency and effectiveness
Industry
Value
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AI-Powered Digital Asset Management, Redefined
Explore AI-driven automation in DAM with Aprimo’s new features for enhanced asset creation and management.