Digital Asset Management
Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.
Productivity Management
Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.
Plan & Spend
Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.
Marketplace
Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.
By categories
Resource Library
Articles
Blog
Product Tours
Success Stories
Videos
Events and Webinars
Aprimo Studios
Featured
The Definitive Guide to Content Operations
Everything you need to know about content ops and how it helps drive personalized CX at scale.
Discover Aprimo's Content360°
Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.
Marketing Cheat Codes Podcast
Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!
Back to glossary
NLP (Natural Language Processing)
NLP stands for Natural Language Processing. It is a subfield of artificial intelligence that focuses on the interaction between computers and human language.