Trusted by analysts. Proven by customers. Engineered for marketing excellence.
Forrester has named Aprimo a Leader in the 2024 Wave™ for DAM for Customer Experience, recognizing our strength in modular content delivery, workflow flexibility, and AI-powered metadata automation.
Aprimo earned the highest possible score in 17 out of 26 criteria including:
Innovation, Vision, Security, and Scalability
Search, Content Generation, and Workflows
Global Deployments and Configuration
Aprimo is positioned in both the 2025 Gartner Magic Quadrant for Digital Asset Management and the 2024 Magic Quadrant for Marketing Work Management, a rare dual recognition that reflects our end-to-end content operations platform.
IDC recognized Aprimo as a Leader in its 2024 MarketScape for Worldwide Digital Asset Management. The report highlights Aprimo’s ability to support complex enterprise needs, including secure collaboration, content reuse, and seamless integration across martech stacks.
AI-Powered Automation – Speed up content creation with automated tagging and workflows
Smarter Search – Find assets faster with visual and contextual search
Global Compliance – Scale securely with built-in Digital Rights Management (DRM) and governance
“Aprimo helps us process a large number of projects using workflows that move the project from task to task based on variable inputs from users. This limits manual touches and enables projects to move faster through our copywriting, design, review, and sign-off stages.”
— Paul K., AVP, Enterprise
“The search option is very helpful. Very easy to add into my daily workflow.”
— Divya R., Process Specialist, Small Business
“The onboarding process is extremely detailed and thorough. They really want to set you up for success. The front-end interface is easy to use. Not much training required for users to begin finding assets.”
— Rebecca L., Director of Web and Graphic Design, Mid-Market
“Aprimo is simple enough to use without having a full-time curator/librarian on staff to manage the digital assets.”
— Rick K., Marketing Project Manager, Mid-Market
Aprimo is the only platform recognized as a Leader in Digital Asset Management by Forrester, Gartner, and IDC—and also recognized by Gartner for Marketing Work Management. Backed by analyst trust and customer success, Aprimo is your partner for scalable, intelligent content operations.