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Get your complimentary copy to explore Forrester’s latest market analysis of the DAM market, vendor evaluations, and key considerations for your next digital asset management decision. Forrester also rated Aprimo highest among all vendors in the Current Offering category, rating us 4.38 out of 5.
The Forrester Wave™: Digital Asset Management Systems, Q1 2026 Report
Aprimo is positioned in both the 2025 Gartner Magic Quadrant for Digital Asset Management and the 2025 Magic Quadrant for Marketing Work Management, a rare dual recognition that reflects our end-to-end content operations platform.
“Aprimo helps us process a large number of projects using workflows that move the project from task to task based on variable inputs from users. This limits manual touches and enables projects to move faster through our copywriting, design, review, and sign-off stages.”
— Paul K., AVP, Enterprise
“The search option is very helpful. Very easy to add into my daily workflow.”
— Divya R., Process Specialist, Small Business
“The onboarding process is extremely detailed and thorough. They really want to set you up for success. The front-end interface is easy to use. Not much training required for users to begin finding assets.”
— Rebecca L., Director of Web and Graphic Design, Mid-Market
“Aprimo is simple enough to use without having a full-time curator/librarian on staff to manage the digital assets.”
— Rick K., Marketing Project Manager, Mid-Market
Aprimo is the only platform recognized as a Leader in Digital Asset Management by Forrester, Gartner, and IDC—and also recognized by Gartner for Marketing Work Management. Backed by analyst trust and customer success, Aprimo is your partner for scalable, intelligent content operations.