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Aprimo Named a Leader by Top Industry Analysts

Trusted by analysts. Proven by customers. Engineered for marketing excellence.

Forrester Gartner IDC Badges Hero

Aprimo Named a Leader in The Forrester Wave™: Digital Asset Management for Customer Experience

Forrester DAM Wave 2024
Source: Forrester Wave™ for DAM, Q1 2024

Gartner® Recognizes Aprimo in the Magic Quadrant™ for Digital Asset Management and Marketing Work Management

Gartner Magic Quadrant for DAM 2024
Source: 2025 Gartner Magic Quadrant for DAM

Why Leading Brands Choose Aprimo

G2 Medal Enterprise Summer 2025
G2 Medal Small Business Summer 2025
G2 Medal Regional Asia Leader Summer 2025
G2 Medal Regional Leader Asia Pacific Summer 2025

Top-Rated by Customers on G2

G2 Star Rating 4-5

“Aprimo helps us process a large number of projects using workflows that move the project from task to task based on variable inputs from users. This limits manual touches and enables projects to move faster through our copywriting, design, review, and sign-off stages.”

— Paul K., AVP, Enterprise

G2 Star Rating 4-5

“The search option is very helpful. Very easy to add into my daily workflow.”

— Divya R., Process Specialist, Small Business

G2 Star Rating 4-5

“The onboarding process is extremely detailed and thorough. They really want to set you up for success. The front-end interface is easy to use. Not much training required for users to begin finding assets.”

— Rebecca L., Director of Web and Graphic Design, Mid-Market

G2 Star Rating 4-5

“Aprimo is simple enough to use without having a full-time curator/librarian on staff to manage the digital assets.”

— Rick K., Marketing Project Manager, Mid-Market

One Platform. Recognized by All.

Aprimo is the only platform recognized as a Leader in Digital Asset Management by Forrester, Gartner, and IDC—and also recognized by Gartner for Marketing Work Management. Backed by analyst trust and customer success, Aprimo is your partner for scalable, intelligent content operations.