Test drive the best DAM in the business.

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Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

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Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

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Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

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Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.


By industries

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The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Discover Aprimo's Content360°

Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.

Marketing Cheat Codes Podcast

Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

About Us
Aprimo For Retail Industries

Aprimo for Retail

Empower teams to create the hyper-personalized, omni-channel shopping experiences that set brands apart in the digital age.

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Digitally Transform for Competitive Edge

Re-architect the retail experience to connect all online and in-store shopping experiences for consumers and to give your teams the autonomy to create, manage, and monetize content independent of IT.

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Orchestrate Omnichannel Personalized Experiences at Scale

Streamline workflows, reviews, and approvals with powerful automation tools to boost productivity and efficiency, orchestrate personalized customer experiences at scale, and deliver consistent content across all channels to boost brand image.

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Accelerate Time to Market with a Single Source of Truth

Use a single source of truth for managing all digital assets so internal teams, external teams, and agencies can increase value to consumers across all shopping channels with easy access to rich content that is always approved, on-brand, and compliant.

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Move at the Pace of Digital with an Integrated Platform

Eliminate digital silos with an open architecture and broad ecosystem integration so you can connect content creation, management, and delivery across all devices and channels online and in store.

Check related integrations

FADEL Rights Cloud Connector logo

FADEL Rights Cloud Connector

by Aprimo

Strengthen advanced digital rights of DAM assets with FADEL.


Salsify Extension logo

Salsify Extension

by Avyre

Access approved assets in Aprimo without leaving Salsify.


Salesforce Experience Cloud Extension logo

Salesforce Experience Cloud Extension

by Aprimo

Create modern digital experiences faster with Aprimo for Salesforce Experience Cloud.



Suggested Resources for Retail

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Content Return on Effort Whitepaper


Unleash the Power of Content


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