Named a Leader in Digital Asset Management

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Digital Asset Management

Single source of truth for the full content lifecycle

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Aprimo AI

Harness AI unlocking new levels of efficiency and effectiveness

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Productivity Management

Improve team productivity and collaboration

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Explore our partner apps, connectors, tools, and templates

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Plan & Spend

Measure and optimize marketing spend and performance


By Industry

Financial Services

By team

By Company Size



The Forrester Wave™: Digital Asset Management Systems, Q1 2024

Download your free copy of the report to see why Aprimo is a proven leader in DAM.

The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Discover Aprimo's Content360°

Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.

About Us
Create Personalized Retail Experiences with Aprimo DAM

Personalized Retail Experiences with AI-Powered Content Operations

Keep a pulse on market and customer evolutions. Unify fragmented systems into an integrated single source-of-truth to create personalized content and customized shopper experiences,both online and offline.

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Create, Manage, and Deliver

Seamlessly support the full content lifecycle for multiple media types. From holistically planning campaigns to rapid downstream delivery into CMS, PIM, and eCommerce systems, gain valuable overviews and insights into each stage of content development.

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Streamlined Workflows and Agile Collaboration Tools

Automate processes to cut costs and cycle times. From campaign management to content creation and production, reduce friction in creative collaboration and review cycles to bring products to market faster.

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Adapt To Market Trends and Customer Needs At Scale

Develop fresh, consistent content across online and in-store experiences with robust brand management capabilities. Cross-functionally collaborate and globalize content right in your DAM to quickly adapt to market evolutions and new business needs without sacrificing brand integrity.

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Centralized Campaign Management

Optimize processes and maximize return on marketing spend with total visibility across marketing operations, content operations, and agencies. Robust user rights and digital permissions to ensure only the right users have access to the right content.

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Fuel Digital Channels With Secure Content Data

Develop a rich content data infrastructure that spans across your entire retail and eCommerce experiences. Securely flow valuable product information from DAM assets into PIM, CMS, and MarTech systems to keep your products updated in every channel.

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Automated Content Syndication

Establish secure links between your CMS, PIM, and downstream channels by syncing rich content metadata, security settings, and automated distribution triggers from Aprimo.

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AI-Powered Search Engine

Find assets from various product information such as SKU numbers, colors, descriptions, and brands with optical character recognition, visually similar search, and language detection.

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Brand Templates

Maintain compliance by controlling which design elements of a template are required or can be changed. Bring localized content to market faster by having user-specific information automatically populated.

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AI Content Coach

Leverage generative AI to produce new, personalized, and verticalized content based on your most valuable assets.

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Content Collaboration

Utilize in-DAM collaboration tools for compliance review, content approval, expiry handling, cross functional teamwork, and campaign planning.

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Instantly access your Aprimo assets while working in your CMS, marketing automation, PIM and email solutions.

Check related integrations

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Salsify Extension

by Avyre

Access approved assets in Aprimo without leaving Salsify.


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by Contentstack

Integrate Aprimo DAM with Contentstack to enhance content management efficiency and streamline digital asset utilization across multiple channels.

Open Source

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Salesforce Experience Cloud Extension

by Aprimo

Create modern digital experiences faster with Aprimo for Salesforce Experience Cloud.



Related Resources

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Unleashing the Power of PIM and DAM integration 


See how Aprimo can help you unleash the power of content.


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