A fundamental concept used to represent and store numerical or categorical data. It is a mathematical entity that represents a magnitude and a direction in a multi-dimensional space.
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Digital Asset Management
Single source of truth for the full content lifecycle
Productivity Management
Improve team productivity and collaboration
Marketplace
Explore our partner apps, connectors, tools, and templates
Content Personalization
Improve digital performance with real-time customization
Plan and Spend
Measure and optimize marketing spend and performance
Why Aprimo
The best choice for content operations
Content Intelligence
Optimize content strategy based on engagement insights
Aprimo AI
Harness AI unlocking new levels of efficiency and effectiveness
Industry
Value
Featured
The Forrester Wave™: Digital Asset Management Systems
Read the report to see why Aprimo is a proven leader.
The DAM Buyer’s Guide
Get insights and tips for selecting the best Digital Asset Management system for your business.
Hachette Book Group’s Success with Aprimo
Discover how Hachette Book Group revolutionized its content management and streamlined its operations.
AI-Powered Digital Asset Management, Redefined
Explore AI-driven automation in DAM with Aprimo’s new features for enhanced asset creation and management.