Digital Asset Management
Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.
Productivity Management
Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.
Plan & Spend
Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.
Marketplace
Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.
Featured
The Definitive Guide to Content Operations
Everything you need to know about content ops and how it helps drive personalized CX at scale.
Take the Content Maturity Assessment
Asses your organization's content maturity and get a roadmap for driving better content decisions.
Marketing Cheat Codes Podcast
Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!
Partner Program Overview
When you partner with us, we work with you directly to develop and promote innovative solutions and services, expand market reach, generate more demand, broaden your expertise, and deepen customer relationships. We have two partner categories, check them out below.
Solutions Partner
Systems Integrators, digital agencies, and partners that implement Aprimo for their customers.
Technology Partner
Software vendors with a complementary product that extends the breadth of Aprimo’s marketing platform.
Benefits for All Aprimo Partners
Training and Communication
Partner newsletters, free consultant and sales training, advanced product rollout information, service packages, and enablement programs.
Exclusive Access to Aprimo Instances
All partners get access to a shared Aprimo sandbox as well as a discounted dedicated sandbox for enhanced security and flexibility.
Joint Marketing and Relationship Building
Get dedicated marketing resources, target account mapping, joint go-to-market activities, exclusive discounts on Aprimo Sync!, and more.
Three Steps to Partner Success
Kickoff
Discover our shared value proposition, integration strategy, and align goals.
Onboard
Kick off co-marketing, account mapping, GTM activities, and sales enablement.
Execute
Start building demand to grow pipeline, regular touchpoints, and implementation support.