Experience Best-In-Class Digital Asset Management

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Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

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Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

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Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

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Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.


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The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Discover Aprimo's Content360°

Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.

Marketing Cheat Codes Podcast

Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

About Us
Aprimo DAM for Publishing

Aprimo for Publishing

Modernize Production with AI-Powered Content Operations

Future-proof and elevate publishing with AI power. Our platform is the heart of the modern publishing tech stack. Develop, manage, and publish digital (and print) content with Aprimo.

Single Source of Truth

Your Single Source of Truth for Content

Easily create templates and store modularized content in the DAM for quick assembly. Ensure the full team use the most up-to-date version for increased efficiency and fast time-to-market.

Aprimo Smart Tags

Effortlessly Find the Right Asset

Spend time finding not searching. Our AI-powered discovery engine automatically tags assets using personalized business rules and attributes. Associate related content together with inherited metadata and asset linking.

Aprimo Annotation view

Intuitive Editorial Workflows

Make changes with ease. Flexible review and annotation capabilities allow teams to seamlessly collaborate on work-in-progress assets. Toggle between content versions, suggest necessary markups, and approve content for final distribution.

Connect to the tools you use everyday.

Work in Your Creative Tools of Choice

Creative teams can easily streamline workflows and continue to use the tools they know best. Access and update assets directly in Adobe Creative Cloud solutions, Microsoft Office, and Google Suite.

Package ingestion

File Management Made Simple

Simplify the management of complex file types like InDesign packages with Adobe Creative file package handling. Add zipped packages into DAM, files unzip upon ingestion, with all image links preserved.

Key Features

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Brand Templates

Control which design elements can be customized. Bring modular content to market faster with user-specific information automatically populated.

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AI-Powered Content Discovery

Find using text inside assets, image colors, and descriptions with optical character recognition, visually similar search, and language detection.

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Intuitive capabilities for content review including side-by-side version comparison, video with timestamped comments, and push comments from previous versions to new.

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Smart Tag Training

Automatically tag images with business-specific keywords to enhance content searchability and relevance.

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Intelligent Workflows

Leverage key metadata like regions and services to automatically assign tasks to creative project team members.

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Adobe Creative Cloud Connector

Access assets seamlessly within creative applications, no switching between applications, tabs or windows.

Check related integrations

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PIM/DAM Automation

by Avyre

Empower your team to leverage critical product data and media through automation capabilities.
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WordPress Extension

by Aprimo

Access on-brand assets stored in Aprimo while you create WordPress sites.
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Adobe Creative Cloud Connector


Streamline your use of Aprimo DAM assets inside Photoshop, Illustrator, InDesign, and more.

Related Resources

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Digital Asset Management Buyer's Guide

Key functionalities to look for in a comprehensive DAM for your agency.

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