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Supporting Local Marketers and Building Pipeline
Unknowns and uncertainty are pretty much everything we have right now. With pandemic responses still a long way from being safely lifted, businesses and their local partners in every industry …
Read ArticleWhere to Start with Agile Marketing Automation
In my last post on the importance of creating structure in Agile marketing, I compared Agile marketing to bread making. Let’s head back into the kitchen for one more post …
Read ArticleAddressing Spend Optimization Challenges
At Aprimo Sync! 2019, KPMG’s Jason Galloway shared his thoughts about the growing importance of marketing management, why marketers need to better align with finance to build clout, and the …
Read ArticleTwo Shifts in B2B Digital Marketing to Lead Through the Turns
Here in the United Kingdom, we’re now more than a month into the world-changing impact of the coronavirus pandemic. In certain places, a new normal has emerged that’s driving profound …
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