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Optimize Content Use for Omnichannel Marketing and Improved Content ROI
With omnichannel marketing the goal is to create a unique, consistent, and integrated brand experience that increases revenue. The overall consumer outreach is more holistic so regardless of channel, there …
Read ArticleAprimo Blog: How Do You Navigate Changing Terrain and New Enemies?
In my first blog of this series on “Are You Prepared for the New Experience Battlefront?” I discussed the disruption digital marketing has caused to long-standing marketing practices and principles. …
Read ArticleConnect with Aprimo at Henry Stewart DAM NY
Henry Stewart DAM NY is a must-attend event for anyone involved with managing digital assets, branding, creative operations, and marketing. We’ll be there too and it would be great to …
Read ArticleBlog Series: Are You Prepared for the New Experience Battlefront?
Reverse Engineering the CX to Outmaneuver Competitors and Delight Customers. Digital has transformed the experience battlefront Gaining market share has always been a battle — a battle to outperform, outmaneuver, …
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