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Content Intelligence: Modern Marketing Demands It
Over the last few weeks and months, Aprimo Sync! has been putting the spotlight on some of the world’s foremost experts on content. Specifically, we’ve been focusing on how to best create, manage, and deliver that content into market. At…
Read ArticleCreating Objectives and Key Results (OKRs) for Agile Marketing Teams
This post was originally written by Raviv Turner of our Agile Training partner, AgileSherpas, who excel in preparing marketing teams to go agile through training, coaching, and consulting services. It is reposted here with permission. The Agile mindset and corresponding…
Read ArticleThe Future of Financial Services: Balancing Digital Demand and Disparate Teams
The global pandemic created by the novel coronavirus has ushered in a new reality for financial services organizations. After spending time tracking how major players in the financial services industry are dealing with the crisis, we’ve identified three main themes…
Read ArticleArtificial Intelligence Improves the Financial Services Consumer Experience
Everywhere you look, marketers are talking about artificial intelligence (AI). And it’s no wonder why—according to Deloitte, leading financial services firms are looking for innovative ways to apply artificial intelligence to customer engagement opportunities. Of course, we all know about…
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