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The digital asset management market is projected to quadruple to over $12 billion by 2030, driven largely by AI integration and the explosive growth of digital content. Yet most organizations are still managing their assets like it’s 2015, scattered across drives, buried in folders, and impossible to find when deadlines...
The era of hunting through endless file folders for the right creative asset is officially over. With the digital asset management market growing at 14% annually and 78% of businesses embracing digital transformation initiatives, marketing teams can no longer afford outdated content management processes. Modern cloud digital asset management platforms are now intelligent, AI-powered...
The digital asset management landscape reached a pivotal moment in 2024 when Forrester Research released The Forrester Wave™: Digital Asset Management Systems, Q1 2024, revealing how DAM vendors are pushing the boundaries of intelligent and strategic creativity. This comprehensive evaluation of the industry’s most significant providers showcased a dramatic evolution...
Digital asset management pricing has become a critical budget consideration as the global DAM market is projected to reach $16.18 billion by 2032, growing at 17% annually. The cost of DAM software varies dramatically, from $1,300 annually for small business solutions to over $200,000 for enterprise implementations. Pricing varies based...
The pressure on brands to deliver engaging, on-demand experiences is at an all-time high. The volume and velocity of content creation are growing exponentially, with research projecting that global data creation will reach 394 zettabytes by 2028. Amid this expansion, organizations are realizing that traditional digital asset management (DAM) systems...
Managing content is no longer just about storing files in one place. With skyrocketing demand for omnichannel personalization, real-time collaboration, and compliance across regions and teams, traditional digital asset management (DAM) systems are hitting their limits. Content volume has exploded, driven by new platforms, formats, and user expectations. Businesses are...
Digital Asset Management (DAM) has evolved far beyond static repositories of logos and PDFs. Today, it’s the nerve center of marketing agility, where speed, personalization, and precision matter more than ever. Yet, many organizations still struggle with a hidden bottleneck: manual metadata entry. Marketers spend nearly one-third of their time...
The relationship between content marketing and artificial intelligence is operational. According to McKinsey’s 2024 State of AI report, 78% of marketing leaders now use AI in at least one area of their operations. From automating asset tagging to generating real-time customer insights, AI is reshaping how brands plan, create, and...
Let’s start with a truth bomb: most personalization is broken. Marketers know it. Customers feel it. Yet businesses still cling to outdated tools like static segments and A/B testing as if they’re gospel. We talk about “tailoring experiences,” but we’re really just serving the same five variants to broad demographic...