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Taking Control of Marketing Chaos: The Benefits of Work Management
At first glance, optimizing marketing resources may seem like one of those projects that you’d really like to get to, but never seem to have the time because there’s always …
Read ArticleWork Management vs. Project Management: What’s the difference?
We’ve talked about this before, but I think it’s worth reminding ourselves sometimes that marketing is just plain hard. Hopefully if you’re in this space, it’s because you want to …
Read ArticleForrester Names Aprimo a Leader In Marketing Resource Management
As 2020 rolls on, I’m thrilled to see companies invest in customer experience. And the investment’s paying off: 84% of companies that have focused on improving customer experience report an increase …
Read ArticleLifeflow—How to Humanize Knowledge Work
For knowledge work, punching in and punching out is a thing of the past. But many companies still force their employees to sit in a particular chair, at a certain …
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