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The Aprimo Blog: Digital Asset Management (DAM) - What It Is and Why You Need It

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What is Digital Asset Management (DAM), and Why Might You Need It?

What is DAM software and what does it do? Brands today have complex media needs, driven in part by buyers’ preferences for rich digital content. In fact, infographics and videos rank among the top five types of media that B2B…

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How To Align Compliance with Content Operations to Navigate the Regulatory Maze

How To Align Compliance with Content Operations to Navigate the Regulatory Maze

Optimizely and Aprimo Announce Strategic Partnership and Powerful Idea-to-Experience Solution for the Modern Marketer
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Optimizely and Aprimo Announce Strategic Partnership and Powerful Idea-to-Experience Solution for the Modern Marketer

Pam Didner: Processes and Technology Make Content Happen – Power Players

Pam Didner: Processes and Technology Make Content Happen – Power Players

7 Tips for Building Bolder Brands with Content Operations

7 Tips for Building Bolder Brands with Content Operations

Digital Content Operations: What is it? And why do I need it?
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Digital Content Operations: What is it? And why do I need it?

Cooking Up Complete Content Performance

Cooking Up Complete Content Performance

How Grainger Leverages Aprimo to Achieve their Digital Transformation Initiatives

How Grainger Leverages Aprimo to Achieve their Digital Transformation Initiatives

The Building Blocks of Brand Trust and Loyalty
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The Building Blocks of Brand Trust and Loyalty

Create a Marketing Calendar That Works

Create a Marketing Calendar That Works

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