Why New Marketing Tactics and Alliances are Essential to Win the CX BattleRead Article
Why New Marketing Tactics and Alliances are Essential to Win the CX Battle
Optimize Content Use for Omnichannel Marketing and Improved Content ROI
With omnichannel marketing the goal is to create a unique, consistent, and integrated brand experience that increases revenue. The overall consumer outreach is more holistic so regardless of channel, there …Read Article
Aprimo Blog: How Do You Navigate Changing Terrain and New Enemies?
In my first blog of this series on “Are You Prepared for the New Experience Battlefront?” I discussed the disruption digital marketing has caused to long-standing marketing practices and principles. …Read Article
Connect with Aprimo at Henry Stewart DAM NY
Henry Stewart DAM NY is a must-attend event for anyone involved with managing digital assets, branding, creative operations, and marketing. We’ll be there too and it would be great to …Read Article
Blog Series: Are You Prepared for the New Experience Battlefront?
Reverse Engineering the CX to Outmaneuver Competitors and Delight Customers. Digital has transformed the experience battlefront Gaining market share has always been a battle — a battle to outperform, outmaneuver, …Read Article