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Welcome to part five of the Aprimo Generative AI Guidebook! If you missed parts one through four, you can find them here: Tracking Your Generative AI Spend Now that you’re well-versed in what Generative AI can do for you and how to manage the risks associated with using AI for marketing, let’s (literally) dive into…

Welcome to part four of the Aprimo Generative AI Guidebook! If you missed parts one, two, or three, you can find them here: In our earlier articles, we talked a lot about AI concepts and how you could manage, leverage, and optimize them within your business. With this article, we will talk a bit more…

In today’s fast-paced business landscape, staying ahead requires not just innovation, but also seamless management of data and assets. This is where the dynamic duo of PIM and DAM come into play, transforming the way organizations handle product information and digital assets. From orchestrating smooth workflows to delivering consistent customer experiences, the integration of PIM…

In an era where businesses heavily rely on multi-channel marketing, having a streamlined and organized approach to managing resources is paramount. Marketing resource management plays a pivotal role in ensuring that every marketing effort is well-coordinated, aligned with business objectives, and executed seamlessly. From budget allocation to asset management, MRM empowers marketing teams to optimize…

Aprimo HELPS is an employee resource group (ERG) that is a collection of likeminded individuals dedicated to giving back to our local communities. Though our initiatives and employees are spread globally across 3 continents, our volunteer opportunities bring us together to drive great change. This is just the beginning; in just 6 short months, we…

In a constantly-changing digital security landscape, maintaining strong access controls and rights management in content repositories is a top priority for organizations. The numbers speak for themselves. The digital rights management (DRM) market is growing at a rate of 17% in 2022.

Artificial intelligence is not just the buzzword of the month; it’s here to stay. There has been an explosion of AI tools and practices in the broad market that are already transforming teams, job descriptions, and economies. And while it’s still the wild west in many ways, users can find safe harbor in companies like…

Discover what content operations is, and why it’s so important for your digital content marketing strategy with our ContentOps guide.

Brands today have complex media needs, driven in part by buyers’ preferences for rich digital content. In fact, infographics and videos rank among the top five types of media that B2B buyers like to consume.