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Companies leveraging personalization drive 40% more revenue than those that don’t. Yet most B2B organizations are stuck in a personalization paradox: customers demand hyper-relevant experiences while marketing teams drown in the complexity of delivering them at scale. Traditional AI tools promised to solve this challenge, but they’ve largely fallen short....

Automated aspects of DAM workflows have been around for some time, but they relied on predefined triggers and actions that had limited potential outside of their specific scope. While these automations excelled at streamlining specific parts of DAM workflows, many businesses hoped for a technology to assist with the increasing...

The digital content explosion isn’t slowing down. The global digital content creation market has grown from $27.1 billion to an expected $90.4 billion by 2033, driven by organizations generating exponentially more digital assets each year. When you’re managing thousands of images, videos, documents, and multimedia files, the question isn’t whether...

Video content has become a cornerstone of modern marketing, training, and customer engagement. With an audience reach of 92%, it’s no wonder brands are clamoring to enhance their video production departments. As organizations scale their video production efforts, managing these assets becomes increasingly complex. Teams struggle with scattered files, inconsistent...

As a marketer, you’re probably familiar with Scott Brinker’s insanely overwhelming Marketing Technology Landscape Supergraphic. With thousands of new martech solutions coming to the market each year, choosing between seemingly similar products can quickly get confusing. Two types of solutions that may be hard to differentiate between are content management...

Maximizing ROI: Smarter Marketing with Aprimo Spend Marketing budgets have never been under more pressure. Marketing organizations are expected to do more with less, and the complexity and cost of delivering great content at scale, across multiple channels, can be overwhelming. Yet for many organizations, the tools used to manage...

The modern marketing landscape demands seamless connectivity between your digital asset management (DAM) system and the broader technology ecosystem that powers your content operations. Recent research shows that creative and marketing leaders prioritize DAM integrations with creative toolkits, web CMS, and project management software as their top three connection points,...

A clear digital asset management definition starts with understanding that DAM is both a business process and a technology solution for organizing, storing, and distributing digital content from a centralized hub. The definition of DAM encompasses everything from basic file storage to AI-powered content operations that transform how organizations create,...

Choosing the right digital asset management (DAM) system has become more critical and more complex than ever before. With businesses generating 2.5 quintillion bytes of data daily, the question isn’t whether you need a DAM solution but how to choose a digital asset management system that can handle your organization’s...