Blog

Let’s start with a truth bomb: most personalization is broken. Marketers know it. Customers feel it. Yet businesses still cling to outdated tools like static segments and A/B testing as if they’re gospel. We talk about “tailoring experiences,” but we’re really just serving the same five variants to broad demographic...

While industries are flooded with content, most organizations struggle to deliver the right message at the right time. Nearly 60% of marketers agree that achieving this timing is a major challenge, yet few have a clear system to evaluate what’s working and why. Without data as the backbone of decision-making,...

Personalized content is a growth strategy, especially when 81% of consumers expect tailored experiences. Marketers are turning to website personalization tools to meet customer expectations and drive measurable business results. These tools have evolved far beyond simple user segmentation. Today’s solutions use behavioral data, AI-powered insights, and content intelligence to...

Consumers are bombarded with more content than ever, yet they expect every interaction to feel uniquely tailored to them. Reports continue to find that 71% of consumers expect personalized interactions, and 76% get frustrated when they don’t receive them. This expectation isn’t limited to B2C brands either. Across industries, personalization...

Consumers expect more than just a one-size-fits-all web experience. They want content that speaks directly to their needs, preferences, and behaviors. That’s where website personalization tools come in. These powerful solutions allow marketers to tailor website content in real time, delivering the right message to the right visitor at the...

Modern marketing demands an always-on, omnichannel experience, making it imperative yet difficult to maintain a unified brand identity. Teams are distributed, campaigns launch at record speed, and customers interact with content across countless touchpoints. Without a centralized approach to managing brand guidelines, businesses often struggle to ensure consistency in how...

The rapid evolution of generative AI for content creation has transformed how marketers produce, personalize, and scale content across channels. According to a McKinsey report, generative AI could add up to $4.4 trillion in global productivity annually, with marketing and sales standing to capture a significant portion of that value....

While many marketing teams were still exploring generative AI, a new wave of innovation has rapidly taken center stage in digital and marketing technology: AI Agents. Today, Aprimo unveiled the latest additions to its robust portfolio of AI Agents, which have been actively running in customer production environments since late...

Content demands are skyrocketing. Marketing teams are producing more digital content than ever before, including videos, product imagery, and campaign collateral. All these digital assets need to be securely stored, efficiently accessed, and distributed across multiple channels. Yet as content ecosystems scale, so do the complexities in managing them. According...