Named a Leader in Digital Asset Management

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Digital Asset Management

Single source of truth for the full content lifecycle

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Aprimo AI

Harness AI unlocking new levels of efficiency and effectiveness

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Productivity Management

Improve team productivity and collaboration

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Explore our partner apps, connectors, tools, and templates

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Plan & Spend

Measure and optimize marketing spend and performance


By Industry

Financial Services

By team

By Company Size



The Forrester Wave™: Digital Asset Management Systems, Q1 2024

Download your free copy of the report to see why Aprimo is a proven leader in DAM.

The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Discover Aprimo's Content360°

Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.

About Us

Digital Asset Management

Create, Manage, and Deliver On-Brand Customer Experiences Faster

Our centralized Digital Asset Management solution is the backbone of your entire martech ecosystem, providing a single source of truth for all your brand assets and ensuring brand consistency every time.

Aprimo is a Leader in Digital Asset Management

Aprimo received the highest scores possible in 17 out of 26 criteria, including Search, Innovation, Vision, Workflows, Security, and Scalability.

Bespoke AI Features to Elevate Content Operations

Aprimo’s DAM is powered by the most cutting-edge and wide-ranging AI-powered capabilities in the market. It supercharges your team’s ability to create content, find, personalize, and reuse assets, and ensure everything is always on brand. Safely deploy all the creative and efficiency benefits of AI without worrying about data being shared with public models.

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A Single Source of Truth

Easily search and find all your brand assets in one hub. Get unlimited scale for users, assets, storage, and performance. Seamlessly connect to the tools you already use through our open architecture and Rest API.


Aprimo Connects With the Tools You Use Everyday

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Support for All Content Types

From text to 4K video, all your digital content and brand assets are securely managed with controlled access and usage rights, and are organized and optimized for each business case or campaign need.

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Content Collaboration and Productivity

Best-in-class creative workflow capabilities provide an integrated environment with digital rights management for all teams and workgroups, as well as secure brand portals and role-based access for agencies and external stakeholders.

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Create On-Brand Content with AI Content Coach

Empower your content creation with ChatGPT trained on your own content in Aprimo DAM, ensuring on-brand text ideation and creation. Quickly access answers, write targeted content, iterate instantly, and generate unique variations.

Key Features

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Public Links

Publish original files, crops/trims, or renditions from the asset with a publicly accessible link for any external needs.
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Speech in Video Search

Search for fragments of speech to find a video–speech-to-text transcriptions can be shown as subtitles, ingested as metadata, and are fully searchable.

Key Resources for Digital Asset Management

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The Digital Asset Management Buyer's Guide


See how Aprimo can help you unleash the power of content.


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