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Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

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Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

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Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

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Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.


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The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Discover Aprimo's Content360°

Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.

Marketing Cheat Codes Podcast

Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

About Us
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Digital Asset Management

Create, Manage, and Deliver On-Brand Customer Experiences Faster

Our centralized Digital Asset Management solution is the backbone of your entire martech ecosystem, providing a single source of truth for all your brand assets and ensuring brand consistency every time.
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Aprimo is a Leader in Digital Asset Management

Aprimo earned the highest possible score in 21 out of 27 criteria, including Partner Ecosystem, Marketing Support, and Video and Emerging Content Support, and was the only vendor to receive top scores in the Enterprise Platform Integration and Work-in-Progress Assets criteria.

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AI-Powered Content Optimization

Aprimo AI enhances collaboration, optimizes assets, and accelerates the creation of personalized customer experiences. It generates Smart Tags and descriptions for effortless content discovery and provides similar content suggestions to maximize asset reuse.

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A Single Source of Truth

Easily search and find all your brand assets in one hub. Get unlimited scale for users, assets, storage, and performance. Seamlessly connect to the tools you already use through our open architecture and Rest API.


Aprimo Connects With the Tools You Use Everyday

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Support for All Content Types

From text to 4K video, all your digital content and brand assets are securely managed with controlled access and usage rights, and are organized and optimized for each business case or campaign need.

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Content Collaboration and Productivity

Best-in-class creative workflow capabilities provide an integrated environment with digital rights management for all teams and workgroups, as well as secure brand portals and role-based access for agencies and external stakeholders.

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Create On-Brand Content with AI Content Coach

Empower your content creation with ChatGPT trained on your own content in Aprimo DAM, ensuring on-brand text ideation and creation. Quickly access answers, write targeted content, iterate instantly, and generate unique variations.

Key Features

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Public Links

Publish original files, crops/trims, or renditions from the asset with a publicly accessible link for any external needs.

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Brand Guidelines

Organize all brand-related assets in one place and easily communicate with DAM stakeholders on brand standards.

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Brand Portal

Build externally-accessible landing pages that allow anonymous users to see publicly available content that is sourced from your DAM.

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Access DAM assets in your public CDN directly from the Chrome Browser to use across web-based applications like CMS, marketing automation, and email solutions.

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Smart Content Personalization

Automatically send metadata-enriched tags to personalization engines to target personas with the right content, ensuring highly relevant and engaging experiences.

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Speech in Video Search

Search for fragments of speech to find a video–speech-to-text transcriptions can be shown as subtitles, ingested as metadata, and are fully searchable.


Key Resources for Digital Asset Management

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The Digital Asset Management Buyer's Guide


See how Aprimo can help you unleash the power of content.


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