EVENT

Gartner® Marketing Symposium/Xpo™ London, May 12–13

SMART DIGITAL ASSET MANAGEMENT

Centralize and Deploy Digital Assets with Speed and Precision

Experience the future of SMART DAM with AI-driven automation.

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Efficient Asset Management, Powered by Content Collaboration

Centralize assets, foster collaboration, enhance workflows with AI-driven creation, and robust access controls.

Centralize assets in Aprimo DAM to foster collaboration.

KEY BENEFITS

Ensure consistency with a single source of truth and collaboration for teams and agencies

Save time with fully automated workflows for content creation, reviews, and approvals

Deliver campaigns faster by creating and editing content using Aprimo AI trained on your brand

Exercise granular control over who can access and/or download files

Effortless Content Discovery with AI Precision

Enhance discoverability with AI-driven metadata and search, ensuring relevant content surfaces instantly without spending hours updating metadata manually.

AI-generated metadata

KEY BENEFITS

Make search specific to your business by customizing metadata structure to your needs

Save time, prevent errors with AI-recommended tags and metadata fields

Find the best-fit by semantically matching search terms with DAM assets

Increase content reuse with intelligent content recommendations

Transformative Results

Drive efficiency and boost performance across your digital assets.

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Faster Asset Discoverability

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Greater Content Reuse

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Higher Website Revenue

Unparalleled Brand Safety and Governance

Ensure brand safety with brand portals, guidelines, AI-driven content detection, and compliance reviews for flawless brand and legal adherence.

KEY BENEFITS

Protect creative rights with advanced DRM (Digital Rights Management)

Ensure all AI-generated or influenced content goes through human review automatically

Share approved assets across the board through brand portals and guidelines

Powerful Digital Experiences Created Easily

Leverage DAM assets as your centerpiece, creating high-touch and personalized customer experiences that drive business growth.

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KEY BENEFITS

Expedite campaign launches with AI-assisted campaign brief creation

Deploy assets in campaigns with our browser extension and integrations

Get high-speed delivery with customizable public links

Personalize assets in real time with audience data and AI transformations

The Most Interconnected DAM Offering In Market

Connect more, do more.  Visit Marketplace

Streamline Asset Management & Enhance Distribution

Within the Aprimo DAM, we now have this very clean one asset system, but when we’re distributing to retail sites, Aprimo will automatically replicate the file using whichever naming convention we need. It’s this beautiful automatic system.”

Rina ModySenior Product Analyst, Hachette Book Group

Read the Full Story

Aprimo is a Leader in SMART Digital Asset Management

Gartner Magic Quadrant for DAM 2025 leader

DAM Forrester Wave Badges 2024

IDC MarketScape DAM

Resources

Aprimo Overview Demo

6 minutes. All key features.

Discover how Aprimo’s advanced abilities, including AI-powered search, predictive metadata, and smart actions, can transform your content management. Watch Now

Onboarding AI

Not sure how to start with AI?

Learn how with our Onboarding AI step-by-step guide. Read the Guide

DAM Buyer's Guide

Looking for the right DAM?

Find out who to include and what to look for. Read the Guide

FAQ

What types of digital assets can I manage?

You can manage a wide array of digital assets, from images, videos, and audio files to documents and creative formats like InDesign (INDD) and PDFs, with our comprehensive digital asset management (DAM) solution. This broad asset support empowers teams across your organization to centralize and streamline asset management efficiently. Discover more about how to manage digital assets effectively.
Learn more about supported asset types.

How does the solution support content personalization?

Our platform offers powerful content personalization features, designed to function independently or integrate seamlessly with your existing personalization software. Whether you need a stand-alone solution or an enhancement to your current setup, our system delivers real-time, personalized content tailored to individual user behaviors and preferences. This approach drives higher engagement and conversions across all your digital channels. Learn more about creating custom content experiences with our personalization capabilities.
Discover more about our personalization capabilities.

What AI capabilities are available for content intelligence?

Our AI-driven content intelligence goes beyond basic analytics, offering advanced features like gap detection to uncover opportunities within your content strategy. These insights allow you to refine and enhance your content approach, ensuring your digital assets not only meet but exceed performance expectations. With our solution, you can create a more targeted and effective content strategy that drives measurable results.
Explore our content intelligence features.

How can the DAM enhance my content discovery and reuse?

Our DAM solution’s intelligent search capabilities maximize your content library, enabling users of all skill levels to locate the assets they need quickly and efficiently. The natural language search feature allows for easy querying in everyday language, simplifying the content discovery process. Additionally, the system promotes effective content reuse by highlighting high-performing assets, ensuring your best content continues to deliver value across multiple campaigns. Learn more about optimizing content discovery and reuse.
Learn how to enhance your search capabilities and unlock smarter content discovery.

How does the solution ensure brand governance, compliance, and security?

Our solution ensures brand consistency and compliance with robust governance tools, guaranteeing that only approved content is used in your campaigns. The system also supports compliance management with industry regulations through features like automated approval workflows and audit trails. Security remains our top priority, offering enterprise-grade encryption, stringent access controls, and regular security audits to safeguard your digital assets. Discover more about our comprehensive governance, compliance, and security protocols.
Read more about our governance and security protocols.

What are the pricing options?

Our pricing options are designed to be flexible and scalable, tailored to the number of users and the specific product modules your organization needs. This approach ensures that you only invest in what you require, avoiding unnecessary costs. Whether you’re a small team or a large enterprise, our pricing structure adapts to your unique needs. For a detailed, customized quote that fits your organization’s requirements, please contact our sales team. Learn more about our flexible and scalable pricing plans.
Contact sales for more information.

Wondering how Aprimo can help your business?

Let us show you.