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Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

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Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

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Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

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Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.


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The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

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Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.

Marketing Cheat Codes Podcast

Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

About Us
Aprimo Digital Asset Management
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Digital Asset Management

Create, Manage, and Deliver On-Brand Customer Experiences Faster

Our centralized Digital Asset Management solution is the backbone of your entire martech ecosystem, providing a single source of truth for all your brand assets and ensuring brand consistency every time.

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Aprimo is a Leader in Digital Asset Management

Aprimo earned the highest possible score in 21 out of 27 criteria, including Partner Ecosystem, Marketing Support, and Video and Emerging Content Support, and the only vendor to receive top scores in the Enterprise Platform Integration and Work-in-Progress Assets criteria.

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A Single Source of Truth

Easily search and find all your brand assets in one hub. Get unlimited scale for users, assets, storage, and performance. Seamlessly connect to the tools you already use through our open architecture and Rest API.

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Support for All Content Types

From text to 4K video, all your digital content and brand assets are securely managed with controlled access and usage rights, and are organized and optimized for each business case or campaign need.

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AI-Powered Content Optimization

Aprimo AI streamlines collaboration and optimizes assets so you can create richer brand experiences faster, generates smart tags and descriptions to find content quickly and easily, and suggests existing content to repurpose before a request is made to maximize asset reuse.

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Content Collaboration and Productivity

Best-in-class creative workflow capabilities provide an integrated environment with digital rights management for all teams and workgroups, as well as secure brand portals and role-based access for agencies and external stakeholders.

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Purpose-Built for Omnichannel CX

Integrate content distribution and touchpoint delivery for multilingual and localized content by region, contextualize assets by campaign or customer journey, and easily format, render, and repurpose content for any channel.

Features and Add-Ons

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Public Links

Publish original files, crops/trims or renditions from the asset with a publicly accessible link for any external needs.

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Brand Guidelines

Organize all brand related assets in one place and easily communicate with DAM stakeholders on brand standards.

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Brand Portal

Build externally-accessible landing pages that allow anonymous users to see publicly available content that is sourced from your DAM.

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Access DAM assets directly from your Chrome browser via public links to use across web-based applications like CMS, marketing automation, and email solutions.

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Smart Content Personalization

Automatically send metadata-enriched tags to personalization engines that can then match content with the right, targeted persona.

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Speech in Video Search

Search for fragments of speech to find a video - speech-to-text transcriptions can be shown as subtitles, ingested as metadata, and are fully searchable.

Check related integrations

Salesforce Connector for Content Builder logo

Salesforce Connector for Content Builder

by Aprimo

Create Personalized Customer Experiences Fast


Adobe Acrobat Connector for DAM for Quicker Easier Workflow logo

Adobe Acrobat Connector for DAM for Quicker Easier Workflow

by Aprimo

Create and update assets directly in Acrobat.


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WordPress Extension

by Aprimo

Access on-brand assets stored in Aprimo while you create WordPress sites. 



Key Resources for Digital Asset Management

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DAM Brochure


See how Aprimo can help you unleash the power of content.


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