Named a Leader in Digital Asset Management

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Digital Asset Management

Single source of truth for the full content lifecycle

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Aprimo AI

Harness AI unlocking new levels of efficiency and effectiveness

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Productivity Management

Improve team productivity and collaboration

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Explore our partner apps, connectors, tools, and templates

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Plan & Spend

Measure and optimize marketing spend and performance


By Industry

Financial Services

By team

By Company Size



The Forrester Wave™: Digital Asset Management Systems, Q1 2024

Download your free copy of the report to see why Aprimo is a proven leader in DAM.

The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Discover Aprimo's Content360°

Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.

About Us
College Open House Campaign

Aprimo for Higher Education

Personalized Higher Ed Marketing Campaigns with Aprimo

Experience a new era of AI-powered content management in academia. Streamline collaboration by transforming how you store, access, and share engaging assets and campaigns.

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Robust Search

Find the assets you need, when you need them. Search for content based on various characteristics, such as facial expressions in a photo or specific words in a marketing copy.

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Automated Metadata 

Manage your content with AI – no admin needed. Customizable business rules automatically run when a new piece of content enters Aprimo for streamlined asset categorization and management. Ensure asset security at all times with automated users rights and privileges.

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Spur Creative Cooperation

Cross-functional collaboration made easy. In-DAM collaboration tools dynamically organize content to overview content approvals, expiration handling, and cross- functional teamwork.

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Personalized Campaigns at Scale

Empower anyone to create content. Customizable brand templates simplify personalization and localization efforts. AI-powered Content Coach instantly creates net-new copy for various markets – all based on your own assets.

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Work in Your Creative Tools of Choice 

Creative teams can easily streamline workflows and continue to use the tools they know best. Access and update DAM assets directly in tools like Adobe Creative Cloud solutions, Microsoft Office, and Google Suite.

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File Management Made Easy

Simplify the management of complex file types like INDD packages with Adobe Creative file package handling. Drag and drop your zipped packages into Aprimo DAM; the files will automatically unzip upon ingestion, with all image links preserved.

Key Features

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AI-Powered Content Discovery

Find using text inside assets, image colors, and descriptions with optical character recognition, visually similar search, and language detection.

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Smart Tag Training

Automatically tag images with business-specific keywords to enhance content searchability and relevance.

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Asset-level Permissions

Limit accessibility of sensitive content with permissions and user access controls at the asset level for legal or confidential information.

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Content Collaboration

Utilize in-DAM collaboration tools for compliance review, content approval, expiry handling, cross- functional teamwork, and campaign planning.

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Brand Templates

Control which design elements can be customized. Bring modular content to market faster with user-specific information automatically populated.

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Adobe Creative Cloud Connector

Access assets seamlessly within creative applications, no switching between applications, tabs or windows.

Check related integrations

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PIM/DAM Automation

by Avyre

Empower your team to leverage critical product data and media through automation capabilities.
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WordPress Extension

by Aprimo

Access on-brand assets stored in Aprimo while you create WordPress sites.
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Adobe Creative Cloud Connector


Streamline your use of Aprimo DAM assets inside Photoshop, Illustrator, InDesign, and more.

Related Resources

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Digital Asset Management Buyer's Guide

Key functionalities to look for in a comprehensive DAM for your agency.

See how Aprimo can help you unleash the power of content.


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