News

See why Aprimo is a Leader again in the 2025 Gartner® Magic Quadrant™ for MWM

Products

Digital Asset Management

Single source of truth for the full content lifecycle

Personalization

Streamline collaboration and manage content creation

Content Intelligence

Optimize content strategy based on engagement insights

Productivity

Streamline collaboration and manage content creation

Plan

Align marketing strategy, budgets, and content plans across teams and markets

Spend

Gain visibility into marketing investments and drive performance with financial control

Aprimo AI

Harness AI unlocking new levels of efficiency and effectiveness

Marketplace

Explore our partner apps, connectors, tools, and templates

Why Aprimo

The best choice for content operations
Solutions
Industry

Financial Services

Life Sciences

Manufacturing

Consumer Goods

Technology

Retail

Government

Agencies

Publishing

Cultural Institutions

Higher Education

Value

Automate Asset Management

Increase Content Discoverability

Power Digital Experiences

Ensure Brand Safety and Compliance

Improve Lifecycle Management

Unlock Ecosystem Adaptability

AI Agents

Planning

Librarian

Critic

Compliance

Production

Team

Marketing

Digital Experience

Content and Creative

Information Technology (IT)

Company Size

Enterprise

All Sizes
Pricing
Resources
Categories

Webinars and Events

Blogs

New Innovations

Product Overview Demo

Customers

Resource Library

Featured

Aprimo Named a Leader by Top Industry Analysts

See why Aprimo was named a leader in Digital Asset Management by Gartner, Forrester, and IDC—and top-rated by customers on G2.

The DAM Buyer’s Guide

Get insights and tips for selecting the best Digital Asset Management system for your business.

Hachette Book Group’s Success with Aprimo

Discover how Hachette Book Group revolutionized its content management and streamlined its operations.

AI-Powered Digital Asset Management, Redefined

Explore AI-driven automation in DAM with Aprimo’s new features for enhanced asset creation and management.
Partners

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Sales enablement

The process of empowering sales teams with the right resources and tools to enhance their effectiveness and productivity.

Digital Asset Management

Personalization

Content Intelligence

Productivity

Plan

Spend

Aprimo AI

Marketplace

Why Aprimo

Industry

Value

AI Agents

Team

Company Size

Categories

Featured

Aprimo Named a Leader by Top Industry Analysts

The DAM Buyer’s Guide

Hachette Book Group’s Success with Aprimo

AI-Powered Digital Asset Management, Redefined

Back to glossary

Sales enablement

Industry

Value

AI Agents

Team

Company Size

Categories