Named a Leader in Digital Asset Management

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Digital Asset Management

Single source of truth for the full content lifecycle

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Aprimo AI

Harness AI unlocking new levels of efficiency and effectiveness

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Productivity Management

Improve team productivity and collaboration

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Explore our partner apps, connectors, tools, and templates

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Plan & Spend

Measure and optimize marketing spend and performance


By Industry

Financial Services

By team

By Company Size



The Forrester Wave™: Digital Asset Management Systems, Q1 2024

Download your free copy of the report to see why Aprimo is a proven leader in DAM.

The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Discover Aprimo's Content360°

Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.

About Us
Aprimo Plan & Spend

Plan & Spend

Unleash the Value of Your Marketing Investments

Our Plan & Spend solution can help your organization accurately measure spend and optimize marketing performance with planning, budgeting, and expense management—all in one place.
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Aprimo is a Leader in Marketing Resource Management

According to the report, “Aprimo is a stalwart in the MRM market, equally adept in money management, people management, and content management.”

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Streamline Strategic, Program & Content

Establish and align marketing objectives to corporate priorities and measure their impact across all activities.

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Achieve Global Visibility & Alignment of Spend

With a global, 360-degree view from planning through spend, you can ensure time and money are being spent on marketing activities that align with objectives and your budget.

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Optimize Performance

Measure how investments drive performance through real-time visibility into spend, identify areas of potential underspend and overspend, and enable more accurate return on effort planning.

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Automate Marketing Budgets & Expense Management

Automate annual and quarterly budgeting processes while keeping your expenses in sync with your own ERP system.

Features and Add-Ons

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Strategic Planning

Align your marketing plans to organizations within the company and key corporate objectives–with clearly defined metrics and goals to drive accountability and increase awareness.
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Campaign & Content Planning

Organize all brand-related assets in one place and easily communicate with DAM stakeholders on brand standards.
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See the bigger picture with a single, integrated view into all planned, in-flight, and in-market marketing activities—whether they're campaigns, customer experiences, or content.
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Budget Allocation

Benefit from an automated budget planning that is distributed and role-based.
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Keep your bottom-up activity forecasts easily updated, consider forecast snapshots to capture overall forecast landscape at specific points in time, reallocate funds consistently, and maintain strategic allocation targets.
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Expense Management

Manage all global budgets at the expense level with features like variable exchange rates.

Check related integrations

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Salesforce Integration for Datorama

by Aprimo

Connect marketing investment data with marketing performance data to quickly and accurately calculate marketing return on effort (ROE).


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Salesforce Connector for Campaign Sync

by Aprimo

Connect Marketing Planning and Operations to Campaigns.


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Tableau Connector for Aprimo DAM Platform for Better Insights & Reporting

by Solutions Plus

Use Tableau to create a powerful analytics experience.



Suggested Resources

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Plan & Spend Product Brief


See how Aprimo can help you unleash the power of content.


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