Test drive the best DAM in the business.

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Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

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Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

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Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

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Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.


By industries

Financial Services

Life Sciences


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The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Discover Aprimo's Content360°

Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.

Marketing Cheat Codes Podcast

Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

About Us
Aprimo Plan & Spend
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Plan & Spend

Unleash the Value of Your Marketing Investments

Our Plan & Spend solution can help your organization accurately measure spend and optimize marketing performance with planning, budgeting, and expense management—all in one place.

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Aprimo is a Leader in Marketing Resource Management

According to the report, “Aprimo is a stalwart in the MRM market, equally adept in money management, people management, and content management.”

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Streamline Strategic, Program & Content

Establish and align marketing objectives to corporate priorities and measure their impact across all activities.

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Achieve Global Visibility & Alignment of Spend

With a global, 360-degree view from planning through spend, you can ensure time and money are being spent on marketing activities that align with objectives and your budget.

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Optimize Performance

Measure how investments drive performance through real-time visibility into spend, identify areas of potential underspend and overspend, and enable more accurate return on effort planning.

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Automate Marketing Budgets & Expense Management

Automate annual and quarterly budgeting processes while keeping your expenses in sync with your own ERP system.

Features and Add-Ons

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Strategic Planning

Align your marketing plans to organizations within the company and key corporate objectives–with clearly defined metrics and goals to drive accountability and increase awareness.

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Campaign & Content Planning

Organize all brand-related assets in one place and easily communicate with DAM stakeholders on brand standards.

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See the bigger picture with a single, integrated view into all planned, in-flight, and in-market marketing activities—whether they're campaigns, customer experiences, or content.

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Budget Allocation

Benefit from an automated budget planning that is distributed and role-based.

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Keep your bottom-up activity forecasts easily updated, consider forecast snapshots to capture overall forecast landscape at specific points in time, reallocate funds consistently, and maintain strategic allocation targets.

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Expense Management

Manage all global budgets at the expense level with features like variable exchange rates.

Check related integrations

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Salesforce Integration for Datorama

by Aprimo

Connect marketing investment data with marketing performance data to quickly and accurately calculate marketing return on effort (ROE).


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Salesforce Connector for Campaign Sync

by Aprimo

Connect Marketing Planning and Operations to Campaigns.


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Tableau Connector for Aprimo DAM Platform for Better Insights & Reporting

by Solutions Plus

Use Tableau to create a powerful analytics experience.



Suggested Resources

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Plan & Spend Product Brief


See how Aprimo can help you unleash the power of content.


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