Digital Asset Management
Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.
Productivity Management
Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.
Plan & Spend
Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.
Marketplace
Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.
Featured
The Definitive Guide to Content Operations
Everything you need to know about content ops and how it helps drive personalized CX at scale.
Take the Content Maturity Assessment
Asses your organization's content maturity and get a roadmap for driving better content decisions.
Marketing Cheat Codes Podcast
Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!
Features and Add-Ons
Strategic Planning
Align your marketing plans to organizations within the company and key corporate objectives–with clearly defined metrics and goals to drive accountability and increase awareness.
Campaign & Content Planning
Organize all brand-related assets in one place and easily communicate with DAM stakeholders on brand standards.
Calendar
See the bigger picture with a single, integrated view into all planned, in-flight, and in-market marketing activities—whether they're campaigns, customer experiences, or content.
Budget Allocation
Benefit from an automated budget planning that is distributed and role-based.
Forecasting
Keep your bottom-up activity forecasts easily updated, consider forecast snapshots to capture overall forecast landscape at specific points in time, reallocate funds consistently, and maintain strategic allocation targets.
Expense Management
Manage all global budgets at the expense level with features like variable exchange rates.
Check related integrations
Salesforce Integration for Datorama
by Aprimo
Connect marketing investment data with marketing performance data to quickly and accurately calculate marketing return on effort (ROE).
Integration
Salesforce Connector for Campaign Sync
by Aprimo
Connect Marketing Planning and Operations to Campaigns.
Integration
Tableau Connector for Aprimo DAM Platform for Better Insights & Reporting
by Solutions Plus
Use Tableau to create a powerful analytics experience.
Integration
