Build Marketing Plans That Drive Measurable Impact
Unify marketing goals, campaigns, and content with Aprimo Plan—the AI-powered marketing planning platform for strategic alignment, real-time visibility, and cross-functional collaboration.
Accelerate Campaign Planning with AI-Powered Brief Creation
Manual brief creation slows execution, creates misalignment, and leads to costly delays. Aprimo’s Intelligent Content Brief (ICB) automates the briefing process with AI, helping marketers launch campaigns faster and with greater accuracy.
Instantly generate structured briefs using AI
Collaborate in a single, editable source of truth
Minimize costly revisions with clear, aligned direction
Speed up content creation and approvals
Ensure brand consistency across all content and channels
With ICB, marketers move from concept to execution faster—cutting cycle time and empowering teams with the direction they need from day one.
One Platform to Plan, Align, and Execute Marketing Strategy
Add agility and control to marketing operations with a unified platform built for annual or ongoing planning, campaign management, and cross-team coordination—all from a single source of truth.
Visual Campaign and Content Planning at Scale
Gain a unified view of global and local campaigns with Aprimo Calendar. Align regional efforts to strategic goals using interactive calendars, prebuilt templates, and built-in governance for seamless campaign coordination.
Optimize Your Strategy & Plan Based on Insights
Empower marketers with real-time activity and performance data to optimize plans and pivot faster. Use content utilization insights to change team’s focus and increase content and campaign ROI.
Agile Marketing Planning in Real Time
Adapt plans with confidence. Aprimo offers real-time visibility into versions, allocations, and strategic goals—helping marketing teams adjust faster to shifting priorities and market demands.
Aprimo is a Leader in Marketing Work Management
Collaborative Planning Workflows That Scale
Use automated templates, governance models, and role-based access to simplify collaboration across functions. Eliminate silos and streamline campaign and content planning.
Key Features
Marketing Calendar
Interactive, centralized calendar for planning campaign launches, tracking content milestones, and visualizing strategic initiatives across teams and regions.
Regional & Channel Briefs
Break global campaign briefs into sub-briefs applicable to specific regions, markets, or marketing channels.
Program and Objective Management
Connect every plan to business goals. Track initiative progress and version updates in real-time.
Campaign Frameworks
Use templated campaign structures to scale best practices across markets and business units for consistent execution.
Activity & Campaign Insights
Get dashboards and reports to track team activity and optimize resource utilization across the board.
Content Planning
Eliminate silos with a centralized workspace that connects strategy, assets, and teams for faster, smarter campaign execution.
Plan Smarter with Aprimo
We finally have visibility into what we’re planning and executing—across all markets and teams.
VP of Marketing Operations, Global CPG Brand
Resources
Content Planning
Plan smarter, collaborate better. Discover Aprimo Content Planning
Aprimo Calendar
Visualize your entire marketing plan. Check out Aprimo Calendar
Plan Product Brief
Plan smarter and execute faster—align teams, automate briefs, and drive measurable impact with Aprimo Plan. Download Brief
FAQ
What is Aprimo Plan?
Aprimo Plan leverages AI for campaign and content planning, aligns content projects with goals, and optimizes resource allocation so teams can execute marketing strategies with greater speed, control, and visibility.
How does AI work in Aprimo Plan for campaign and content brief creation?
AI in Aprimo Plan auto-generates campaign and content briefs using brand guidelines, business goals, and historical data. It recommends channels, messaging, and content types—streamlining planning and reducing manual effort.
How does Aprimo improve marketing planning?
Aprimo replaces spreadsheets and disconnected tools with a real-time, centralized view of all marketing activities, calendars, campaigns, and resource plans.
Can Aprimo Plan help align marketing with corporate strategy?
Yes. Aprimo ensures all campaigns and activities are tied to business goals and strategic priorities through objective-based planning and approval workflows.
Does Aprimo offer campaign calendar visibility?
Aprimo provides customizable global marketing calendars with filters by market, team, campaign, and objective—ensuring everyone is aligned and focused.
How does Aprimo handle task and dependency management?
Aprimo enables users to define tasks, owners, due dates, and dependencies—creating clear accountability and streamlining project execution.