Named a Leader in Digital Asset Management

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Digital Asset Management

Single source of truth for the full content lifecycle

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Aprimo AI

Harness AI unlocking new levels of efficiency and effectiveness

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Productivity Management

Improve team productivity and collaboration

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Explore our partner apps, connectors, tools, and templates

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Plan & Spend

Measure and optimize marketing spend and performance


By Industry

Financial Services

By team

By Company Size



The Forrester Wave™: Digital Asset Management Systems, Q1 2024

Download your free copy of the report to see why Aprimo is a proven leader in DAM.

The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Discover Aprimo's Content360°

Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.

About Us
Metadata structure for galleries and museums

Aprimo for Cultural Institutions

Revolutionize Digital Preservation with Aprimo

Power the preservation of archival digital assets. Centralize, create, and share rich knowledge for galleries, libraries, archives, and museums (GLAM) with Aprimo's AI-powered Content Oprations.

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Your Single Source of Truth

Revolutionize the way your institution's knowledge is shared. Create, collaborate, and deliver impactful collections or interactive in-person digital experiences – all from your DAM.

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Make Finding Assets a Breeze

Categorize heritage assets with ease. Find visual or textual assets in seconds with intelligent auto-tagging, facial recognition, and optical character recognition (OCR).

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Archive with Ease

From copyright information to archival descriptions, art details, proprietary vocabularies, and more – centralize rich historical information in your DAM for easy updates and retrieval.

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Creativity Empowered

Work in the tools you know best. Creative teams can access and update DAM assets directly in Adobe Creative Cloud solutions, Microsoft Office, and Google Suite.

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Security for Sensitive Assets

Protect your brand from asset misuse. Automated user permissions and expiration controls ensure important details like image usage approvals or time-sensitive publication rights are followed.

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Pixel-Perfect Delivery

Deliver preserved content to your various audiences. Optimized public links retain image quality and asset security for seamless publishing.

Key Features

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AI-Powered Content Discovery

Find using text inside assets, image colors, and descriptions with optical character recognition, visually similar search, and language detection.

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Smart Tag Training

Automatically tag images with business-specific keywords to enhance content searchability and relevance.

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Adobe Creative Cloud Connector

Access assets seamlessly within creative applications, no switching between applications, tabs or windows.

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Instantly access your Aprimo assets while working in your CMS, email marketing, and CRM solutions.

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Public Links

Link assets securely from DAM into various channels. Deliver automatically resized, compressed, or transformed versions for faster time-to-market.

Check related integrations

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PIM/DAM Automation

by Avyre

Empower your team to leverage critical product data and media through automation capabilities.


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WordPress Extension

by Aprimo

Access on-brand assets stored in Aprimo while you create WordPress sites.


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Adobe Creative Cloud Connector


Streamline your use of Aprimo DAM assets inside Photoshop, Illustrator, InDesign, and more.


Related Resources

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Digital Asset Management Buyer's Guide

Key functionalities to look for in a comprehensive DAM for your agency.

See how Aprimo can help you unleash the power of content.


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