Flexible Pricing,
Tailored for Growth
We make purchasing Digital Asset Management & Content Operations software straightforward. Our flexible packages are based on users and modules, with clear pricing and no surprises.
Partner with our experts to tailor a solution that fits your business perfectly.
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Digital Asset Management
Standard Package
Comprehensive digital asset management with essential features for organizing, retrieving, and sharing assets efficiently. Includes robust search capabilities, metadata management, and basic analytics to streamline your asset workflow. Learn More
Asset Management
Manage all asset types (text, imagery, video, prompts, 3D, and more)
Workflows, Annotations, and Templating
Customizable metadata model
Metadata Automation (Smart Tagging & Text Fields, Video Summary, OCR, Speech to Text)
Search & Discoverability
Modular content
Global search
AI Search
Content recommendations
Digital Experiences
Global storage and delivery
CDN delivery (incl. China)
Public Links and URL transformations
Auto-resizing and renditions
AI Smart Cropping
Brand Safety and Compliance
Brand Portals and Guidelines
Download permissions
Asset-level granular rights
Auditability
Lifecycle Management
Approval and review workflows
Collections and Collaboration Boards
Content insights (performance, usage, search trends)
Annotations, markup, comments
Ecosystem Integrations
API and SDK support
Configuration-only connectors
Integrations with creative systems, PIM, DRM, CMS, DXPs, Email
QuickConnect browser extension
AI Elite
Optional Add On
Includes all Standard Package features, plus advanced customization, scalability, and integrated analytics for comprehensive control and insight. Learn More
Enhanced Captioning
AI automatically creates detailed asset descriptions
Increases metadata density
Enables faster discoverability
Predictive Metadata
AI fills metadata fields
Auto-fills descriptive and dropdown fields
Smart Tag Training
AI recognizes your brands, products, taxonomy
Train AI to high degree of accuracy
Tags assets with your taxonomy
Enables search by product name or brand name
Smart Transform
Background change, removal, generative fill
Object removal
Expression or model changes
Real-time banner creation
Content Coach
Write blogs or social posts
Check compliance
Ask me anything
Create your own shortcuts
AI Content Detection
Identifies when gen AI is used to create content
Adds score and generative AI tool name to metadata
Auto-triggers review workflows
Smart Action Review – AI feedback and recommendations on assets
Smart Actions
Write blogs or social posts
Check compliance
Ask me anything
Create your own shortcuts
Smart Action Review
Intelligent Content Brief
AI-assisted campaign brief generation
Quick iteration on briefing docs
Regional and channel specific briefs
Briefing collections for collaboration
Personalization
Real-time, personalized content delivery based on user behavior to enhance engagement and customer loyalty. Learn More
Includes All Content Intelligence Features
Decisioning
Real-time user behavior analysis
Dynamic content decisioning
Known and unknown visitors
Channels
Websites
eCommerce Product Details Pages, Product Landing Pages
Marketing landing pages
Email
Web menus, FAQs
Integrations
Aprimo DAM
A/B testing
CMS
ECommerce
CDP
Content Intelligence
Leverage AI to analyze user behavior, identify content gaps, and provide actionable insights to optimize content strategies, ensuring your content drives better engagement, relevance, and conversion rates across channels. Learn More
Segment
Automatic ML-created behavioral segments
Segment tags
Traffic, revenue, conversion rate tracking by segment
Revenue potential forecasting
Analyze
Content coverage analysis
Content creation prioritization
Content metadata mapping to personalized content
Coverage ratio and performance analysis
Strategize (with DAM only)
Content creation planning
Workflows based on gaps
Aprimo AI to programmatically creates content variants
Productivity
Streamline collaboration, manage content creation, and ensure timely execution while maintaining brand consistency. Learn More
Align
Visibility into team priorities and activities
Assign and reroute tasks
AI-powered customer configurable workflows
Global marketing calendar
Configurable intake forms
Collaborate
Collaborative ideation
Chats and @ tagging
Workflow automation rules
Content review and approval
Collaborative reviews
Markup and annotations
Side-by-side reviews
Analyze
Real-time data on team tasks, capacities, bottlenecks
Team operations dashboards and reports
Review insights for tracking cycle times, reject reason
Plan
Plan content initiatives using AI and manage campaign timelines. Learn More
Strategic Planning
Plans, Strategies and Objectives
Programs (with strategic lens)
Campaign & Content Orchestration
Intelligent Content Brief (requires DAM + AI Elite)
Content Planning
Organization & Optimization
Activities (with strategic lens)
Calendar
Insights
Spend
Manage budgets, control spend, and gain visibility into all marketing investments. Learn More
Budgeting
Proposals
Budget Allocation
Budget Hierarchies
Programs (with financial lens)
Forecasts
Execution
Expenses
Vendors & Materials
Performance & Optimization
Offers
Activities (with financial lens)
Insights
Aprimo Named a Leader by Forrester, Gartner & IDC
Leader in the Forrester Wave™ Digital Asset Management Systems, Q1 2024
Leader in the 2025 Gartner® Magic Quadrant™ for Digital Asset Management (DAM) and Marketing Work Management (MWM) Platforms
Leader in the 2024 IDC MarketScape report for Digital Asset Management
The ability to customize the client experience with robust configurations makes Aprimo an industry leader in the Digital Asset Management space.””
Customer Review
FAQ
How does the pricing model work?
Aprimo pricing is based on chosen product(s) and the number of users. Once you get in touch with our team, we create a custom quote to match your exact needs.
Why don’t you publish the price points for Aprimo products?
Every business has very unique needs and content requirements. Providing an accurate price estimate requires deeper discovery and a joint solutioning approach. As a result, we encourage you to get in touch with us so we can create a custom pricing proposal for you.
How will add-ons from Aprimo Marketplace affect pricing?
The pricing of connectors and integrations are calculated in a transparent way along with the buying team once we understand your exact needs.
Is customer success included in Aprimo pricing?
Yes. You will be assigned an Aprimo customer success manager to ensure you are successful using Aprimo to achieve your business goals.
Is there a minimum contract duration?
Aprimo contracts typically start with a 12-month duration. Contracts are fully customizable and can be adjusted as required.