Test drive the best DAM in the business.

Digital Asset Management thumbnail

Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

Productivity Management thumbnail

Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

Plan & Spend thumbnail

Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

Marketplace thumbnail


Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.


By industries

Financial Services

Life Sciences


Consumer Goods





The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Take the Content Maturity Assessment

Asses your organization's content maturity and get a roadmap for driving better content decisions.

Marketing Cheat Codes Podcast

Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

About Us

Aprimo Pricing Plans

Annual SaaS subscriptions, built for the needs of your business.

All Aprimo plans include auto-scaling cloud, support, and customer success services as well as base connectors with advanced connectors available to purchase.


Each plan includes subscription tiers for Full Users, Contributors, Consumers and optional Public Access. Extra capacity for all plans can be added for Public CDN traffic, storage, additional sandbox environments, and brand templates. Volume discounts are available for users, capacity, connectors, and add-on modules.


Choose from one of the three options to get started and request pricing information.

Digital Asset Management

With configuration options for mid-market, departmental, enterprise, and enterprise wide, Aprimo DAM provides you with the foundation for content operations transformation and the heartbeat of your modern martech stack.

Base Subscription Includes:

Asset Repository

Asset Upload and Versioning

Asset Download, Transcoding, and Sharing

Content Types and Metadata

Brand Portal

Search and Filtering

AI tagging and recommendations

Digital Rights Management

Branded UI - Multi-Lingual & Multi-Cultural

Work-in-Progress Support

Review & Annotation: Standard Workflows

Content Lifecycle Management

Bulk Actions and Archiving

Download Acceleration


Creative Cloud integration

Public Links

Azure SaaS with Auto Updates

Customer Success Manager

Productivity Management

Our AI-powered work management solution streamlines marketing collaboration and eliminates the work about work to helps teams get content, campaigns, and experiences into market faster than ever across every channel.

Base Subscription Includes:

Work Requests & Resource Planning

Workflow, Reviews & Approvals


Agile Boards

Task lnbox

Activity Data Hub



Azure SaaS with Auto Updates

Customer Success Manager

Plan & Spend

Accurately measure spend and optimize marketing performance with planning, budgeting and expense management –all in one place.

Base Subscription Includes:

Planning & Proposals

Budget Hierarchies

Budget Allocation


Expense Management

Offer Management

Vendors & Materials

Activity Data Hub



Azure SaaS with Auto Updates

Customer Success Manager


Explore Aprimo Products

backgroundDigital Asset Management thubmnail

Digital Asset Management

Centralize all your assets in one place, orchestrate the entire content lifecycle from creation to distribution, and get to market on time and on brand.

backgroundProductivity Management thubmnail

Productivity Management

Get a single view into strategy, planning, execution, review, and delivery workflows across all teams and locations in real time to eliminate the work about work.

backgroundPlan & Spend thubmnail

Plan & Spend

Support all your marketing planning, workflows, financials, and project management needs through one unified view across the entire organization.


Unleash the Power of Content


About UsCareersPress and MediaContactTrust
Privacy PolicyTerms of Service

© 2023, Aprimo All Rights Reserved.