Named a Leader in Digital Asset Management

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Digital Asset Management

Single source of truth for the full content lifecycle

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Aprimo AI

Harness AI unlocking new levels of efficiency and effectiveness

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Productivity Management

Improve team productivity and collaboration

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Explore our partner apps, connectors, tools, and templates

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Plan & Spend

Measure and optimize marketing spend and performance


By Industry

Financial Services

By team

By Company Size



The Forrester Wave™: Digital Asset Management Systems, Q1 2024

Download your free copy of the report to see why Aprimo is a proven leader in DAM.

The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Discover Aprimo's Content360°

Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.

About Us
Aprimo Solutions for Financial Services

Solutions for Financial Services

Revolutionize Financial Operations with Aprimo

Seize the opportunity to develop personalized and compliant marketing campaigns. Enhance secure content management and optimize cross-functional collaboration all in one centralized platform.

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Reduce Risk, Enhance Time-To-Market

Develop and manage APR promotions, insurance discounts, and more in a secure single source of truth. Create personalized experiences at scale with customizable marketing material templates for cross-channel localization.

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Seamless Collaboration

Enhance collaboration between teams with automated content review processes and agile collaboration boards. Easily govern all marketing materials to ensure proper disclosures or disclaimers are collected and submitted for audit requirements.

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Efficient, Compliant Workflows

Get to market with agility while meeting brand requirements with auditable intelligent workflow automation. Eliminate tedious project management work such as task allocation, capacity rerouting, and resource gauging.

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Plan Global Campaigns With Ease

Identify marketing gaps and maximize content reuse with centralized content plans that easily map content strategies. Couple local content plans with global goals to create materials that best benefit a varied set of markets.

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Futureproofed Marketing Operations

Enact agile strategy pivots and rapid innovations with rich analytics and insights into how your content is being developed and where it is performing well. Robust usage trails and reports ensure all marketing activities meet regulatory requirements.

Key Features

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Brand Templates

Maintain compliance by controlling which design elements of a template are required or can be changed. Bring localized content to market faster by having user-specific information automatically populated.

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Reference Linking and Audit Trails

Ensure claims in promotional materials are supported and approved for use for audit and compliance needs.

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Auditable Approval and Review Processes

Cast votes with comments to optimize reviews and approvals. Dynamically route and automate workflows based on business rules.

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Audit Trails & Reporting

Ensure claims in promotional materials are supported and approved for use. Maintain detailed audit history of all workstreams, legal/compliance reviews, and content updates.

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Globalized Content Planning

Create collaborative content plans that provide content and creative teams with a single place to allocate how they want to spend their creative efforts and dollars.

Check related integrations

Salesforce Connector for Content Builder logo

Salesforce Connector for Content Builder

by Aprimo

Create personalized customer experiences fast.


Red Marker logo

Red Marker

by Aprimo

Use AI-powered compliance directly within Aprimo to transform manual reviews into an automated compliance process with real-time probabilistic risk identification using machine learning rules and natural language processing.


Templafy Connector for Aprimo Digital Asset Management logo

Templafy Connector for Aprimo Digital Asset Management

by Templafy

Use Aprimo DAM assets in Microsoft Office and Google Suite documents.


Related Resources

The Forrester Wave™: Digital Asset Management Systems thumbnail


The Forrester Wave™: Digital Asset Management Systems

Get to market faster without sacrificing quality or compliance.


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