Life Sciences Solution Brief
Aprimo for Life Sciences SOLUTION BRIEF Manage Content with Confidence Aprimo empowers life sciences organizations to streamline all global content and processes for delivering promotional and non-promotional content to healthcare providers, institutions, and patients. With Aprimo, life sciences firms can leverage their existing agency relationships and get richer, localized content to market faster?all while adhering […]
Salesforce Connector for Journey Builder Solution Brief
Salesforce Connector for Journey Builder SOLUTION BRIEF Create Personalized Customer Journeys and See Why They Work The Salesforce Connector for Journey Builder brings Aprimo functionality with Salesforce ecosystem efficiency together to help users quickly create intuitive customer journeys and connect results and outcomes to content strategies developed in Aprimo. See how customers interact with journeys […]
Salesforce Datorama Solution Brief
Salesforce Connector For Datorama SOLUTION BRIEF Marketing Intelligence With Aprimo + Datorama The Aprimo-Datorama Salesforce Connector allows teams to connect Salesforce Datorama to Aprimo to combine marketing investment data with marketing performance data to better track KPIs and accurately understand the total cost and performance of your campaigns. Performance Analysis Across Channels – Pull campaign performance data […]
Salesforce Marketing Cloud Solution Brief
DAM and Work Management for Salesforce Marketing Cloud SOLUTION BRIEF Create and Deliver Personalized Experiences Faster Aprimo’s industry-leading DAM and Work Management solutions for Salesforce Marketing Cloud streamline content operations to optimize how your team delivers the personalized experiences your customers crave. Highlights Accelerate Campaign Delivery – Automate project management to quickly find approved content […]
Digital Asset Management Product Brief
Aprimo Digital Asset Management SOLUTION BRIEF Unleash the Power of Content Aprimo gives you the power to streamline and orchestrate all the work it takes to create, organize, and deliver the content that you need to make personalized customer experiences. Content – Support all types of content. Even emerging file types, like 360-degree product images and […]
Plan & Spend Product Brief
Aprimo Plan & Spend PRODUCT BRIEF Accelerate & Improve Marketing Performance Aprimo Plan & Spend helps organizations accurately measure spend and optimize marketing performance with planning, budgeting and expense management ?all in one place. Planning – Ensure that time and money are being spent on marketing activities that align with objectives and fit into your budget. […]
Content Planning Feature Brief
Aprimo Content Planning FEATURE BRIEF Take Content from Reactive to Proactive and Predictive Content orchestration shouldn’t happen in a silo or in a spreadsheet that no one ever sees. To move at the pace of digital, your teams need to put an end to offline processes and isolated tools with a solution that can seamlessly […]
Modular Content Solution Brief
Aprimo Modular Content SOLUTION BRIEF Optimize Content Reuse, Maximize Content Budgets Modular Content helps you create personalized experiences by breaking high-value content into its smallest, re-usable form to speed up time-to-market across brands, channels, regions, and customer segments. Omnichannel Personalization – Avoid starting from scratch and reassemble content into new, personalized channel-focused combinations. Market Expansion – Create […]
Calendar Feature Brief
Aprimo Calendar FEATURE BRIEF See the Bigger Picture With a Central Marketing Calendar Aprimo’s Marketing Calendar provides a single, integrated view of all marketing activities—planned, in-progress, and active—spanning campaigns, customer experiences, and content. Actionable Marketing Calendar Detailed Project Views Seamless User Experience Marketing Leaders – Instantly see everything going on in the marketing organization and, with […]
Brand Management Feature Brief
Aprimo Brand Management FEATURE BRIEF Create Rich, Consistent Omnichannel Experiences Aprimo’s brand capabilities equip all teams, internal and external, with everything they need to create and deliver exceptional omnichannel experiences. With all brand assets, guidelines, and templates in a single location, you can rest assured that only on-brand content and experiences make its way into […]
Budget Allocation Feature Brief
Aprimo Budget Allocation FEATURE BRIEF Optimize Marketing Planning Aprimo’s Budget Allocation feature, part of our market-leading financial management solution, supports your business planning with: Flexible Budget Creation – Know where to invest using a top-down or bottom-up approach. What-if Planning – View different scenarios and fund initiatives with the highest ROI. Automatic Budget Activation – Automatically activate approved […]
Public Links Feature Brief
Aprimo Public Links FEATURE BRIEF Create a Content Hub With Public Links for Aprimo DAM With Aprimo’s Public Links capabilities, create a single source of truth for content. Aprimo enables the creation of configurable, public links to be created for DAM assets that can then be immediately used in customer-facing digital experiences. Streamlined Content Hub […]