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Single source of truth for the full content lifecycle

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The Forrester Wave™: Digital Asset Management Systems, Q1 2024

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Aprimo Public Links

Feature Brief

Create a Content Hub With Public Links for Aprimo DAM

With Aprimo’s Public Links capabilities, create a single source of truth for content. Aprimo enables the creation of configurable, public links to be created for DAM assets that can then be immediately used in customer-facing digital experiences. 

  • Streamlined Content Hub - Maintain a single source of truth for all content, including the ability to automatically syndicate, update, and expire assets in digital channels. 
  • Ecosystem Connectivity - Instantly access your Aprimo assets while working in your CMS, marketing automation, PIM, and email solutions.
  • Omnichannel Consistency - Maintain brand consistency in every channel by ensuring you’re always using the most up-to-date versions of your content.


Quickly create a public link for any asset in Aprimo DAM



  • Optimize Publicly Distributed Content - Deliver content faster to customers via public links generated in Aprimo DAM. Links can be configured to enhance SEO.
  • Reflect Content Updates - Aprimo’s Public Links automatically update with asset changes (including new versions or expiration), wherever the asset lives.
  • Track Performance - Public links provide performance data to calculate content return on effort (if the time, resources, and budget was worth the effort). Additionally, teams can embed campaign codes directly into asset links to track overall campaign performance.
  • Immediately Access DAM Content - Via Aprimo QuickConnect’s browser extension, immediately search, find, and use public links in most third-party MarTech solutions without having to undergo a long and costly integration.




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