Aprimo Budget Allocation

Optimize Marketing Planning

Aprimo’s Budget Allocation feature, part of our market-leading financial management solution, supports your business planning with:

• Flexible Budget Creation – Know where to invest using a  top-down or bottom-up approach.
• What-if Planning – View different scenarios and fund initiatives with the highest ROI.
• Automatic Budget Activation – Automatically activate approved scenarios into a yearly managed budget hierarchy.

Get the Most Out of Your Funds

Use Budget Allocation to:

• Set Objectives – Align all groups on objectives and targets.
• Enable Quarterly and Yearly Planning – Centralize all marketing  planning activities.
• Predict Bottom-Line Results – Forecast ROI and predict bottom-line  business benefits.

Benefits

Budget Creation

Global visibility for data-driven decisions

• Assign budgets to owners – Assign spend and enable owners to allocate budget accordingly.
• Let budget owners give you spend proposals – Enable budget owners to submit estimated needs to a common budget, and then right-size budget needs.
• Re-use previous year budgets – Leverage year over year budget history to accelerate planning processes.

What-if Scenario Planning

Different budget scenarios

• Allocate with variations – Allocate budget by fixed amounts or percentages.
• Quantify the scenario impacts – Plan based on ROI from attribution, mixed modeling, or manual inputs.
• Pick the winning scenario – When you?ve made your decision, add it to the budget for approval.
• Incorporate data from spreadsheets – Export your budget scenarios to a spreadsheet, bring in external data, and then import it right back into Aprimo.

Activate Within Aprimo Plan & Spend

Automatic program activation with activities and hierarchies

• Manage purchase orders and invoices – Monitor vendors, purchase orders, and invoices in a single system.
• Tie spend data into activity and outcome data – More accurately calculate ROI by marrying spend data with operational data.
• Integrate with your ERP – Sync your spend data and  budget structure with other corporate systems.