7 Reasons Why You Need a Modern DAM as Part of Your Brand Strategy
7 Ways the Right DAM Can Optimize Your Brand Performance Is your brand strategy not moving the needle? Then you need Digital Asset Management software to propel alignment across teams, regions, tools, and channels; and ultimately, optimize brand performance. According to a recent CMI survey, only 2% of respondents believe they are successful with strategically […]
How to Sell Stakeholders on Digital Asset Management Software
A Guide to Making the Business Case for DAM EBOOK Not sure how to make the business case for Digital Asset Management software? Our ebook has all you need to sway stakeholders, so you can begin scaling personalized content experiences like never before. If you’re sold on Digital Asset Management, you’re not alone. According to […]
Aprimo for Financial Services
The Key to a DAM Optimization Strategy: The DAM Capability Model
The DAM Capability Model REPORT Are you making the most of your digital asset management platform? Use the DAM Capability Model to measure your organization’s success ? and create a solid DAM optimization strategy. If you’re like 73% of software decision-makers surveyed by Forrester, you?ve turned to a digital asset management platform to manage rich […]
The Guide to Digital Asset Management Adoption
The Guide to Digital Asset Management Adoption EBOOK Not sure how to best configure your digital asset management platform? Read our free ebook for the step-by-step, and get the most out of your DAM while avoiding maintenance woes. According to a recent report, the global DAM market is projected to grow from $4.2 billion in […]
The Definitive Guide to Implementing a Digital Asset Management Platform
The Definitive Guide to DAM Implementation EBOOK Overwhelmed with replacing or implementing a digital asset management platform? Start with our eBook, where you’ll learn the critical steps to ensuring a snag-free DAM rollout. If you’re thinking about implementing a digital asset management platform, you’re not alone. According to Forrester, 73% of global software decision-makers have […]
The Key to Scaling Content Personalization: A Modular Strategy
How to Scale Customer Experiences with Modular Content EBOOK Struggling to scale content personalization? It’s time to take a modular approach to content management, so your team can bust-out exceptional customer experiences ? in record time. According to Forrester, 67% of companies surveyed aren’t looking to create more content, but would rather learn how to better […]
Go Beyond Project Management with Marketing Resource Management
Marketing Resource Management Buyer’s Guide GUIDE Struggling to keep your team aligned? Marketing resource management helps connect content, operations, spending, and planning to ensure everyone is on the same page. According to a recent survey, 65% of respondents said their biggest content management challenge was team communication.* If you’re like them, you could benefit from […]
Go Beyond Content Marketing ROI with ROE
Content Return On Effort (ROE) WHITEPAPER Is it taking months to calculate the value of your content marketing ROI? Then you need Content Return on Effort (ROE), a performance metric that gives you deeper insights ? in real time. According to CMI, 54% of B2C marketers adjusted their content strategy and editorial calendar in the […]
The State of Content Operations in 2022
The State of Content Operations in 2022 WHITEPAPER Struggling to keep up with the pace of digital? Learn about content operations and optimization strategies, to turn your marketing department into a content powerhouse. According to the report, only 12% of executives who were surveyed said they’re extremely satisfied with their ability to manage content. If […]
The Beginner’s Guide to Digital Asset Management
Beginner’s Guide to Digital Asset Management EBOOK Wasting time trying to find the right assets? Struggling to scale content reuse? DAM helps you manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster. According to a recent CMI survey, only 2% of respondents believe they are […]
The Ultimate Guide to Scaling Content Operations
The Ultimate Guide to Scaling Your Content Operations WHITEPAPER Struggling to scale personalized experiences? A customer-centric content model will keep your team aligned, so you can reach the finish line before your competitors. Since 2000, 52% of Fortune 500 companies have either gone bankrupt, been acquired or ceased to exist as a result of digital […]