Aprimo Content Planning
FEATURE BRIEF
Take Content from Reactive to Proactive and Predictive
Content orchestration shouldn’t happen in a silo or in a spreadsheet that no one ever sees. To move at the pace of digital, your teams need to put an end to offline processes and isolated tools with a solution that can seamlessly tie together all your content operations elements in one centralized location. Content Planning adds the flexibility you need to reprioritize your content needs on the fly while creating a collaborative, efficient, and transparent experience for your teams.
- Align Creative & Content Teams – Build stronger alignment between content and creative teams by providing a one-stop-shop to collaborate, approve, and build new assets.
- Drive More Strategic Plans – Put thoughtful consideration into the content you build and why you build it to create purposeful assets that motivate teams.
- Reach the Right Audience – Easily identify gaps in your content strategy to ensure your team is hitting their target audience with the right messaging and experiences.
What You’ll Gain
Strategic DashboardVisualize, outline, and define all content and campaign elements, including inspirational content from Aprimo DAM and identify target personas in one workspace.
Actionable Views
Maintain a real-time, actionable view of objectives, key dates, and content development status, so you can avoid surprises and quickly make any necessary adjustments.
Intelligent Workflows
Automate project workflows to easily kickstart the content lifecycle and facilitate easier collaboration, accelerate reviews and approvals, and get experiences to market faster.
Brand Governance
Built-in capabilities ensure references, usage, and digital rights are always considered when creating content so that design and messaging are on-brand and compliant.
Native Support for Modular Content
Make haste, not waste. Simplify your content strategy by using existing content blocks, deconstructing existing content experiences, or modifying existing content to maximize reuse and extend the value of your content efforts.