Named a Leader in Digital Asset Management

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Digital Asset Management

Single source of truth for the full content lifecycle

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Aprimo AI

Harness AI unlocking new levels of efficiency and effectiveness

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Productivity Management

Improve team productivity and collaboration

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Explore our partner apps, connectors, tools, and templates

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Plan & Spend

Measure and optimize marketing spend and performance


By Industry

Financial Services

By team

By Company Size



The Forrester Wave™: Digital Asset Management Systems, Q1 2024

Download your free copy of the report to see why Aprimo is a proven leader in DAM.

The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Discover Aprimo's Content360°

Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.

About Us

Resource Library

Aprimo Content Planning

Feature Brief


Take Content from Reactive to Proactive and Predictive

Content orchestration shouldn’t happen in a silo or in a spreadsheet that no one ever sees. To move at the pace of digital, your teams need to put an end to offline processes and isolated tools with a solution that can seamlessly tie together all your content operations elements in one centralized location. Content Planning adds the flexibility you need to reprioritize your content needs on the fly while creating a collaborative, efficient, and transparent experience for your teams.

  • Align Creative & Content Teams - Build stronger alignment between content and creative teams by providing a one-stop-shop to collaborate, approve, and build new assets. 
  • Drive More Strategic Plans - Put thoughtful consideration into the content you build and why you build it to create purposeful assets that motivate teams.
  • Reach the Right Audience - Easily identify gaps in your content strategy to ensure your team is hitting their target audience with the right messaging and experiences.


Aprimo Content Planning Product Screen


What You’ll Gain

Strategic DashboardVisualize, outline, and define all content and campaign elements, including inspirational content from Aprimo DAM and identify target personas in one workspace.

Actionable Views

Maintain a real-time, actionable view of objectives, key dates, and content development status, so you can avoid surprises and quickly make any necessary adjustments.

Intelligent Workflows

Automate project workflows to easily kickstart the content lifecycle and facilitate easier collaboration, accelerate reviews and approvals, and get experiences to market faster.

Brand Governance

Built-in capabilities ensure references, usage, and digital rights are always considered when creating content so that design and messaging  are on-brand and compliant.

Native Support for Modular Content

Make haste, not waste. Simplify your content strategy by using existing content blocks, deconstructing existing content experiences, or modifying existing content to maximize reuse and extend the value of your content efforts.  




See how Aprimo can help you unleash the power of content.


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