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Digital Asset Management

Single source of truth for the full content lifecycle

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Aprimo AI

Harness AI unlocking new levels of efficiency and effectiveness

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Productivity Management

Improve team productivity and collaboration

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Measure and optimize marketing spend and performance

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The Forrester Wave™: Digital Asset Management Systems, Q1 2024

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The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

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Aprimo Brand Management

Feature Brief

Create Rich, Consistent Omnichannel Experiences

Aprimo’s brand capabilities equip all teams— internal and external—with everything they need to create and deliver exceptional omnichannel experiences. With all brand assets, guidelines, and templates in a single location, you can rest assured that only on-brand content and experiences make its way into market. 

  • Marketing Teams - Streamline content creation and iteration with quick access to on-brand assets, guidelines, and templates.
  • Sales Teams - Point your sales teams to a single location for access to brand and campaign content to share with prospects and customers. 
  • External Teams - Maintain global brand consistency by ensuring all your agencies, partners, and external teams are only using onbrand assets. 

 

Aprimo Brand Guidelines and Brand Portal

 

Benefits

  • Ensure Brand Consistency - Allow brand managers to create and share brand and campaign guidelines, logos, and more directly in the DAM to make sure only on-brand and on-message content is created.
  • Curate Unique Brand Experiences - Create dynamic brand portal experiences for all your brand and product lines—with unique URLs for each one.
  • Empower Non-Creative Users - Give back time to your creatives and designers by empowering anyone to easily create personalized content or localize content for use in different markets. 

 

 

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