Digital Asset Management
Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.
Productivity Management
Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.
Plan & Spend
Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.
Marketplace
Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.
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The Definitive Guide to Content Operations
Everything you need to know about content ops and how it helps drive personalized CX at scale.
Discover Aprimo's Content360°
Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.
Marketing Cheat Codes Podcast
Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!
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Aprimo Brand Management
Feature Brief
Create Rich, Consistent Omnichannel Experiences
Aprimo’s brand capabilities equip all teams— internal and external—with everything they need to create and deliver exceptional omnichannel experiences. With all brand assets, guidelines, and templates in a single location, you can rest assured that only on-brand content and experiences make its way into market.
- Marketing Teams - Streamline content creation and iteration with quick access to on-brand assets, guidelines, and templates.
- Sales Teams - Point your sales teams to a single location for access to brand and campaign content to share with prospects and customers.
- External Teams - Maintain global brand consistency by ensuring all your agencies, partners, and external teams are only using onbrand assets.
Benefits
- Ensure Brand Consistency - Allow brand managers to create and share brand and campaign guidelines, logos, and more directly in the DAM to make sure only on-brand and on-message content is created.
- Curate Unique Brand Experiences - Create dynamic brand portal experiences for all your brand and product lines—with unique URLs for each one.
- Empower Non-Creative Users - Give back time to your creatives and designers by empowering anyone to easily create personalized content or localize content for use in different markets.
