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The Forrester Wave™: Digital Asset Management Systems, Q1 2024

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Digital Asset Management Buyer’s Guide

Struggling to manage content across channels? Then you need a digital asset management platform to help you automate it all — from ideation to delivery, even auditing.

 

According to Forrester, 97% of survey respondents said their volume of content had increased over the past year.* If you’re also overwhelmed with content, you could use a digital asset management platform to streamline the entire content lifecycle.

 

A modern DAM goes beyond your traditional CMS, PIM and CMP, to help you organize, store, and retrieve rich media, while managing digital rights and permissions. The result: optimized omnichannel experiences. Dive into our buyer’s guide for the DAM details.

 

This guide covers all you need to know to manage your content like a pro, including:

 

  • How a digital asset management platform benefits different departments
  • How to go beyond content marketing ROI with ROE
  • Top capabilities to look for in a modern DAM
  • The importance of a seamless MRM integration

 

Ready to use digital asset management to scale omnichannel content like never before? Download our free guide.

 

*The Forrester Wave™: Digital Asset Management for Customer Experience, 2022.

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