Digital Asset Management
Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.
Productivity Management
Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.
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Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.
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Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.
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Aprimo for Life Sciences
Solution Brief
Manage Content with Confidence
Aprimo empowers life sciences organizations to streamline all global content and processes for delivering promotional and non-promotional content to healthcare providers, institutions, and patients. With Aprimo, life sciences firms can leverage their existing agency relationships and get richer, localized content to market faster—all while adhering to regulatory and compliance processes.
- Manage Global Content and Optimize Localization
- Ensure Compliance
- Reduce Content Costs
- Get to Market Faster
Aprimo Supports Life Sciences Content
Aprimo enables content, operations, and planning for every type of life sciences firm.
- Pharmaceuticals - Create engaging content for patients and providers at a global scale with local flexibility and complete compliance.
- Medical Device - Manage all marketing, educational, and product content to ensure the right information gets to patients and providers more quickly.
- Contract Research - Scale commercialization services and other processes to reach a wider audience.
- Biotechnology - Promote new technologies in market faster, from pre-clinical to manufacturing.
Faster Time-to-Market
- Create integrated brand plans - Easily plan, manage, and prioritize all content and campaigns with agency partners to meet global and local needs.
- Intelligent workflows, reviews, and approvals - Flexible workflows and centralized reviews and approvals improve collaboration, streamline global processes, and eliminate manual tasks.
- Return on effort - Understand content investment and performance to get a better idea of the return on effort and return on investment.
Stronger Brand Presence
- Single source of truth - Find, create, reuse, govern, and deliver on-brand content from a single place for customers, patients, and medical professionals.
- Your brand, globally managed - Ensure global content is always on-brand, eCTD-ready, and easily localized.
- Power up the entire content lifecycle - Manage the whole content lifecycle—ideation, planning and budgeting, creation, management, distribution, analysis, and expiry review — in a single platform.
Claims Management
- Claims and reference management - Manage a library of claims, easily linking claims to references and to promotional materials containing those claims.
- Collaboration with MLR - Reduce organizational barriers between marketing, digital, agencies, and MLR teams.
- Global reach, local compliance - Support flexible work management for global processes that support local regulations.
- Compliance made easy - Manage full auditing capabilities for brand and regulatory compliance of all assets.
