Named a Leader in Digital Asset Management

Digital Asset Management thumbnail

Digital Asset Management

Single source of truth for the full content lifecycle

Aprimo AI thumbnail

Aprimo AI

Harness AI unlocking new levels of efficiency and effectiveness

Productivity Management thumbnail

Productivity Management

Improve team productivity and collaboration

Marketplace thumbnail


Explore our partner apps, connectors, tools, and templates

Plan & Spend thumbnail

Plan & Spend

Measure and optimize marketing spend and performance


By Industry

Financial Services

By team

By Company Size



The Forrester Wave™: Digital Asset Management Systems, Q1 2024

Download your free copy of the report to see why Aprimo is a proven leader in DAM.

The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Discover Aprimo's Content360°

Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.

About Us

Resource Library

A Guide to Making the Business Case for DAM


Not sure how to make the business case for Digital Asset Management software? Our ebook has all you need to sway stakeholders, so you can begin scaling personalized content experiences like never before.

If you’re sold on Digital Asset Management, you’re not alone. According to Forrester, 73% of decision-makers surveyed turned to DAM to manage rich media content.* With DAM by your side, you’ll get faster approvals, shortened review times, and quicker launches.


There’s just one hurdle standing in your way: stakeholders. If you’re going to convince them that digital asset management is worth the time and money, you’ll need a proven game plan. Our ebook is the definitive guide to making your case for investing in DAM.


The ebook covers the critical steps to selling your stakeholders on DAM software. Top highlights include: 

  • How to present your argument for Digital Asset Management
  • The many business-boosting benefits of DAM software
  • A quick recap on how DAM software works
  • How to calculate DAM ROI


Ready to get the greenlight on DAM so you can optimize your content ops from top to bottom? Download our free ebook. 


*Forrester Trend Report: PIM and DAM are The Power Couple for Your Content Strategy, 2022. 


See how Aprimo can help you unleash the power of content.


About UsCareersPress and MediaContactTrustGlossary
Privacy PolicyTerms of Service

© 2024, Aprimo All Rights Reserved.