Experience Best-In-Class Digital Asset Management

Digital Asset Management thumbnail

Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

Productivity Management thumbnail

Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

Plan & Spend thumbnail

Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

Marketplace thumbnail


Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.


By Industry

Financial Services

By team

By Company Size



The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Discover Aprimo's Content360°

Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.

Marketing Cheat Codes Podcast

Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

About Us

Resource Library

Marketing Resource Management Buyer’s Guide


Struggling to keep your team aligned? Marketing resource management helps tie together content, operations, spending and planning — to ensure everyone is on the same page.

According to a recent survey, 65% of respondents said their biggest expected content management challenge was team communication. If you’re like them, you could benefit from optimizing your content operations through marketing resource management (MRM). 


Modern marketing resource management solutions go beyond project management, to streamline collabs across teams and agencies, while meeting regulatory and compliance needs. That’s just the start. Dive into our guide for the full download on MRM platforms.


This guide covers all you need to know to strengthen your marketing operations, including:


  • How marketing resource management benefits different departments
  • How to calculate ROI for marketing resource management
  • Capabilities to look for in a modern marketing resource management solution
  • The importance of a seamless DAM integration


Ready to use marketing resource management to keep your teams aligned — and agile? Download our free guide.


*Content Marketing Institute’s 2019 Content Management & Strategy Survey.



See how Aprimo can help you unleash the power of content.


About UsCareersPress and MediaContactTrustGlossary
Privacy PolicyTerms of Service

© 2023, Aprimo All Rights Reserved.