Marketing Resource Management Buyer’s Guide
GUIDE
Struggling to keep your team aligned?
Marketing resource management helps connect content, operations, spending, and planning to ensure everyone is on the same page.
According to a recent survey, 65% of respondents said their biggest content management challenge was team communication.* If you’re like them, you could benefit from optimizing your content operations through marketing resource management (MRM).
Modern marketing resource management solutions go beyond project management to streamline collaboration across teams and agencies while meeting regulatory and compliance needs. And that’s just the start. Dive into our guide for a complete look at MRM platforms.
This guide covers everything you need to know to strengthen your marketing operations, including:
- How marketing resource management benefits different departments
- How to calculate ROI for marketing resource management
- Key capabilities to look for in a modern marketing resource management solution
- The importance of seamless DAM integration
Ready to use marketing resource management to keep your teams aligned and agile? Download the guide to learn how.
*Content Marketing Institute’s 2019 Content Management & Strategy Survey.