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The Forrester Wave™: Digital Asset Management Systems, Q1 2024

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Everything you need to know about content ops and how it helps drive personalized CX at scale.

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How to Scale Customer Experiences with Modular Content


Struggling to scale content personalization? It’s time to take a modular approach to content management, so your team can bust-out exceptional customer experiences — in record time.

According to Forrester, 67% of companies surveyed aren’t looking to create more content, but would rather learn how to better deliver and reuse the content they already have.* If you’re in the same boat, you could use a modular strategy to scale content personalization. 


Modular content is the process of creating, managing, and activating content in its smallest, reusable form to speed-up time to market. If you’re wondering how it’s done, give our ebook a read to get a leg up on your content — and competition


This ebook covers how to break-through scaling challenges, while staying on-brand and compliant. Top highlights include: 


  • ‘Content blocks’ and other key modular content terminology 
  • Why the Tiered Modular Content Approach is your best bet
  • The 8+ benefits of taking a modular approach to content
  • How a scalable DAM drives a modular content strategy


Ready to use a modular approach to scale content personalization faster than ever? Download our free ebook.


*The Forrester Wave™: Digital Asset Management for Customer Experience, 2022.



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