Aprimo Productivity Management

Eliminate the Work About Work

AI-Powered Marketing Work Management

Get content, campaigns, and experiences into market faster than ever?and across every channel? with streamlined marketing collaboration.

• Creatives – One central location for all creatives to easily collaborate on ideation, reviews, and approvals while staying in the tools they use most.
• Marketers – Ensure that only approved content goes to market and that all projects are tied to corporate objectives.
• Executives – Get executive-level visibility to all in-market and in-flight content, campaigns, and customer experiences.

Intuitive Collaboration, Workflow, & Resource Management 

• Increase Speed to Market – Get campaigns and content to market faster without sacrificing compliance by standardizing all marketing activities.
• Optimize Collaboration – Streamline collaboration with smarter resource management and visibility into agency capacity.
• Automate Project Management – Better prioritize tasks and collaborate on campaigns and content to enable true marketing and customer experience agility.
• Complete Campaign Insights – Get a full picture of how each campaign performs across channels and ensure marketing efforts deliver business value.

Benefits

Align

Better match resources and activities to strategies.

• Global Visibility Into Priorities – See how every activity aligns with broader corporate goals.
• Easily Assign and Reroute Tasks – AI-powered workflows ensure the right people are on the right tasks.
• Complete View of All Activities – Ensure deadlines are met and campaigns go out on time with a global marketing calendar.

Collaborate

Get campaigns and experiences to market faster.

• Collaborative Ideation – Digitize the creative process by pinning ideas, enabling a dialog, then choosing and activating concepts to put into market.
• Intelligent Workflows – Automate workflows to eliminate manual tasks and get to market faster.
• Review and Approve – Enable more collaborative reviews and approvals with markup, annotations, and side-by-side reviews.

Analyze

See what goes into marketing efforts?and whether they’re paying off.

• Resources in Real-Time – Access to real-time data on job responsibilities, capacities, bottlenecks, and anticipated roadblocks.
• Visualize Operational Data – Dashboards, reporting, and data visualization give you an in-depth  view of operations and where to  make improvements.
• Agency Data – Gain insights into agency performance details, like agency spend, hours, tasks, and more.