Aprimo Productivity Management
PRODUCT BRIEF
Eliminate the Work About Work
AI-Powered Marketing Work Management
Get content, campaigns, and experiences into market faster than ever?and across every channel? with streamlined marketing collaboration.
- Creatives – One central location for all creatives to easily collaborate on ideation, reviews, and approvals while staying in the tools they use most.
- Marketers – Ensure that only approved content goes to market and that all projects are tied to corporate objectives.
- Executives – Get executive-level visibility to all in-market and in-flight content, campaigns, and customer experiences.
Intuitive Collaboration, Workflow, & Resource Management
- Increase Speed to Market – Get campaigns and content to market faster without sacrificing compliance by standardizing all marketing activities.
- Optimize Collaboration – Streamline collaboration with smarter resource management and visibility into agency capacity.
- Automate Project Management – Better prioritize tasks and collaborate on campaigns and content to enable true marketing and customer experience agility.
- Complete Campaign Insights – Get a full picture of how each campaign performs across channels and ensure marketing efforts deliver business value.
Benefits
Align
Better match resources and activities to strategies.
- Global Visibility Into Priorities – See how every activity aligns with broader corporate goals.
- Easily Assign and Reroute Tasks – AI-powered workflows ensure the right people are on the right tasks.
- Complete View of All Activities – Ensure deadlines are met and campaigns go out on time with a global marketing calendar.
Collaborate
Get campaigns and experiences to market faster.
- Collaborative Ideation – Digitize the creative process by pinning ideas, enabling a dialog, then choosing and activating concepts to put into market.
- Intelligent Workflows – Automate workflows to eliminate manual tasks and get to market faster.
- Review and Approve – Enable more collaborative reviews and approvals with markup, annotations, and side-by-side reviews.
Analyze
See what goes into marketing efforts?and whether they’re paying off.
- Resources in Real-Time – Access to real-time data on job responsibilities, capacities, bottlenecks, and anticipated roadblocks.
- Visualize Operational Data – Dashboards, reporting, and data visualization give you an in-depth view of operations and where to make improvements.
- Agency Data – Gain insights into agency performance details, like agency spend, hours, tasks, and more.