Named a Leader in Digital Asset Management

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Digital Asset Management

Single source of truth for the full content lifecycle

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Aprimo AI

Harness AI unlocking new levels of efficiency and effectiveness

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Productivity Management

Improve team productivity and collaboration

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Plan & Spend

Measure and optimize marketing spend and performance


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The Forrester Wave™: Digital Asset Management Systems, Q1 2024

Download your free copy of the report to see why Aprimo is a proven leader in DAM.

The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Discover Aprimo's Content360°

Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.

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Beginner's Guide to Digital Asset Management


Wasting time trying to find the right assets? Struggling to scale content reuse? DAM helps you manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

According to a recent CMI survey, only 2% of respondents believe they are successful with strategically managing content across their org. If you’re like them, you could use a modern Digital Asset Management system to boost your content confidence.


A modern DAM goes beyond organizing your digital assets; it’s optimized to manage the entire content lifecycle — upstream to downstream. Faster approvals, shortened review times, and quicker launches are just a few of the many benefits covered in our ebook.


The eBook is your guide to wrangling digital assets, from top to bottom. Must-read highlights include:


  • What Digital Asset Management (DAM) software is
  • How DAM benefits different members of your team
  • How to evaluate if a DAM is right for your business
  • Top features to look for in a DAM


Ready to launch compelling content at scale with the help of Digital Asset Management? Download our free ebook. 


*CMI Content Management & Strategy Survey, 2021.



See how Aprimo can help you unleash the power of content.


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