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Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

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Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

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Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

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Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.


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The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Discover Aprimo's Content360°

Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.

Marketing Cheat Codes Podcast

Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

About Us

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Beginner's Guide to Digital Asset Management


Wasting time trying to find the right assets? Struggling to scale content reuse? DAM helps you manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

According to a recent CMI survey, only 2% of respondents believe they are successful with strategically managing content across their org. If you’re like them, you could use a modern Digital Asset Management system to boost your content confidence.


A modern DAM goes beyond organizing your digital assets; it’s optimized to manage the entire content lifecycle — upstream to downstream. Faster approvals, shortened review times, and quicker launches are just a few of the many benefits covered in our ebook.


The eBook is your guide to wrangling digital assets, from top to bottom. Must-read highlights include:


  • What Digital Asset Management (DAM) software is
  • How DAM benefits different members of your team
  • How to evaluate if a DAM is right for your business
  • Top features to look for in a DAM


Ready to launch compelling content at scale with the help of Digital Asset Management? Download our free ebook. 


*CMI Content Management & Strategy Survey, 2021.



See how Aprimo can help you unleash the power of content.


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