WEBINAR: GenAI Powered Content Ops: a 2024 Executive Outlook

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Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

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Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

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Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

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Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.


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The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Discover Aprimo's Content360°

Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.

Marketing Cheat Codes Podcast

Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

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Content Return On Effort (ROE)


Is it taking months to calculate the value of your content marketing ROI? Then you need Content Return on Effort (ROE), a performance metric that gives you deeper insights — in real time.

According to CMI, 54% of B2C marketers adjusted their content strategy and editorial calendar in the last year.* That’s a good start, but if you really want to boost agility, we recommend you also change the way you think about content marketing ROI


ROI alone is not enough. You need ROE — Content Return on Effort to know how effective an asset is, while your campaign is in flight. That’s data you can use to pivot on the fly. To unleash the full potential of ROE, give our free whitepaper a read. 


The whitepaper covers how to calculate real value, at the content level. Top highlights include: 


  • The importance of content agility and re-prioritization
  • What Content Return on Effort (ROE) is 
  • The power of ROE plus ROI
  • How ROE benefits different members of your team


Ready to gain an agile edge over your competition by going beyond likes and shares? Download our free whitepaper.


*B2C Content Marketing Benchmarks, Budgets, and Trends Report, July 2021.



See how Aprimo can help you unleash the power of content.


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