According to CMI, 54% of B2C marketers adjusted their content strategy and editorial calendar in the last year.* That’s a good start, but if you really want to boost agility, we recommend you also change the way you think about content marketing ROI.
ROI alone is not enough. You need ROE — Content Return on Effort to know how effective an asset is, while your campaign is in flight. That’s data you can use to pivot on the fly. To unleash the full potential of ROE, give our free whitepaper a read.
The whitepaper covers how to calculate real value, at the content level. Top highlights include:
Ready to gain an agile edge over your competition by going beyond likes and shares? Download our free whitepaper.
*B2C Content Marketing Benchmarks, Budgets, and Trends Report, July 2021.