Test drive the best DAM in the business.

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Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

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Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

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Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

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Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.


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The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Discover Aprimo's Content360°

Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.

Marketing Cheat Codes Podcast

Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

About Us

Resource Library

The Guide to Digital Asset Management Adoption


Not sure how to best configure your digital asset management platform? Read our free ebook for the step-by-step, and get the most out of your DAM while avoiding maintenance woes.

According to a recent report, the global DAM market is projected to grow from $4.2 billion in 2022 to $8 billion by 2027 — and for good reason.* A modern digital asset management platform helps teams find, manage, and reuse approved content more efficiently.


Before diving into your DAM, it’s essential to take time to properly prepare it. Otherwise tracking, updating, and archiving all of your assets will be a painful process. Even worse: It could result in missed KPIs. Read our free ebook to get your DAM set up right the first time around


This ebook covers the critical steps to a smooth DAM adoption. Top highlights include:


A deep-dive into getting started with DAM adoption

How to run productive DAM planning sessions

The importance of metadata and taxonomy 

A handy DAM adoption checklist 


Ready to perfect your DAM setup and save hours of asset maintenance? Download our free ebook.


*Markets and Markets report, 2022.



See how Aprimo can help you unleash the power of content.


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