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Aprimo joins other best-in-class global organizations dedicated to advocating for open technology ecosystems This post originally appeared on businesswire.com CHICAGO – July 17, 2023 – Aprimo, an industry-leading provider of digital asset management (DAM) and content operations solutions, announced today the company is now a certified member of the MACH Alliance, a global community dedicated…

Customers want to be dazzled. More than ever before, expectations for branded experiences across channels drive customer decisions. In fact, consumers now rank consistent omnichannel experiences as the most important dimension of customer experience. Marketing automation, expansions in online channels, and the dawn of generative AI provide plenty of new methods to meet demand—if you…

Process and framework are the cornerstones of any operation, and content ops are no different. Without a structured and efficient asset library, companies struggle with siloed and decentralized files, tracking content changes, regulating access, and controlling the lifecycle. Where visibility fails, challenges follow.  A well-structured content lifecycle management practice alleviates these issues. It provides organizations…

The latest tool for digital asset management uses existing assets to train generative AI on customer content, brand, and voice This post originally appeared on businesswire.com CHICAGO – June 6, 2023 –  Aprimo, an industry leader of digital asset management and marketing resource management solutions, today announced the launch of AI Content Coach, a groundbreaking…

The field of artificial intelligence (AI) has been growing rapidly in recent years, and one of the most exciting developments has been the creation of advanced language models like GPT (Generative Pre-trained Transformer). These models can generate natural language text that’s virtually indistinguishable from human writing. One such model is ChatGPT, a large language model…

What is Content Governance?  Content governance is the process of creating, organizing, and managing content across an organization in a way that meets organizational needs. This process includes setting rules for content creation, publishing, storage, and retrieval.  Content governance aims to ensure that all content is up-to-date, accurate, and compliant with applicable laws or regulations.…

CEO Corner It has been an exciting few months for content strategy and marketing. I do not believe that a single marketer has not been tracking the rapid rise of generative AI. For marketing (and maybe for everyone else), AI represents a change equal to digital, radio, TV, or the printing press. The amount of noise around the…

When Yeats said that “love comes in at the eye,” we’re sure he wasn’t talking about visual marketing. But it’s as true for marketers today as it was for poets a century ago—the images and iconography used in your marketing are essential to making an emotional connection with customers. In fact, according to research, when…

Partnership to launch first high-volume, content-centric solution to speed compliant materials to market A version of this article originally appeared on businesswire.com CHICAGO – May 16, 2023 – Aprimo, an industry-leading provider of digital asset management and marketing resource management solutions, and SecureCHEK AI, a leading Artificial Intelligence (AI) software company, today announced their partnership to…