September 2025 Release
Future-Ready Content Operations
Transform how your teams create, manage, and deliver content at scale with Aprimo’s latest release.
Agentic Automation
Get elevated performance from existing AI Agents with deeper insights and embedded automations.
See how Agentic Automation helps you scale creativity
NEW FEATURES
Predictive Metadata Dashboard shows AI-generated metadata, admin edits, and confidence scores, so you can tune agent performance.
Trigger Production Agents from any system via API or rules to transform assets automatically and at scale.
Automatic Validation of claims against approved libraries by Compliance Agents, accelerating reviews in regulated industries.
Reinvented Asset Discovery
Experience a new level of findability with a DAM that understands user intent and tailors every search.
Discover how Aprimo has reinvented search and content discovery
NEW FEATURES
Smart Facets automatically apply relevant filters or views based on search intent.
Compass acts as an always-on assistant within Aprimo, guiding you to the right next step.
Content Recommendations serve personalized asset suggestions before you even start typing a search query.
Aprimo is a Leader in Digital Asset Management & Marketing Work Management
Aprimo’s intelligent digital asset management can “seamlessly source assets and train models into AI+human content creation engines…”
Top marks in Content Security & Authenticity, Flexibility & User Friendliness, and Scalable Asset Management.
Aprimo named a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Asset Management (DAM) and Marketing Work Management (MWM) Platforms.
Personalize with Purpose
Bridge the gap between DAM and personalization engines to increase content use and create more engaging web experiences.
Unlock smarter personalization with Aprimo’s Content Intelligence
NEW FEATURES
Content Gap Insights identifies personalization gaps and recommends relevant DAM assets to close them.
Personalization Tags map DAM assets directly to audience segments and behaviors.
Plan with Confidence
Bring visibility and control to complex global marketing calendars and content plans.
KEY BENEFITS
Filter Calendars by Content Plan making it easy to align work with campaign strategy.
Link Work Requests with Content Plans to connect intake directly to plans.
6 and 12 Month Calendar Views give leaders long-range clarity across regions and teams.
Resources
Discover how Future-Ready Content Operations can transform your marketing.
See how Future-Ready Content Ops can help you scale smarter. Read the Blog
Find out why Aprimo was named a Leader in the Gartner DAM Magic Quadrant. Read the Report