Blog
The Retail Challenge Retail and CPG teams move at high speed. Seasonal launches, promotions, and SKU refreshes all require accurate images, videos, and copy. Without a unified library, content spreads across shared drives, e-commerce folders, and agency links. That creates duplicate work, mismatched visuals, and late product pages. A shared DAM solves...
Why This Matters in Pharma Marketing Promotional materials in life sciences move through strict review cycles and must be ready for audits at any time. Creative changes, medical claims, references, and approvals need to be traceable. A general-purpose file store cannot provide the level of control, documentation, and data integrity...
Marketing teams drowning in content demands need AI workflow automation tools that actually understand their work. The best solutions are integrated content operations platforms that combine workflow intelligence with deep content knowledge. Key findings: Start with a content operations platform that includes intelligent workflows, then add specialized tools only where...
Enterprise organizations need specialized digital asset management platforms that scale intelligently with growth demands. Key requirements include: The best solutions combine intelligent search, automated asset enrichment, and real-time collaboration tools that maintain performance under enterprise-scale demands. Modern enterprises are managing exponentially more digital assets while trying to maintain operational efficiency...
AI-powered campaign management technology is revolutionizing how modern marketing teams operate and compete. The gap between early adopters and traditional approaches will only widen as AI capabilities advance. Campaign management technology has come a long way from basic scheduling and email automation. Today’s marketing leaders are using artificial intelligence to...
Modern DAM systems deliver measurable financial returns through operational efficiency, cost reduction, and strategic business value creation. Search efficiency crisis: Creatives spend nearly a third of their time searching for assets or recreating those that already exist. Market-validated returns: Organizations report an average of 30% ROI from DAM implementations with...
Cloud-based DAM software now captures 64% of market revenue and is growing as organizations recognize superior scalability and innovation delivery. Organizations choosing SaaS DAM position themselves for intelligent content operations that adapt and scale with evolving business demands. Traditional digital asset management isn’t cutting it anymore. While teams struggle with...
We are proud to be named a Leader again in Gartner’s 2025 Magic Quadrant for Marketing Work Management Platforms (MWM) report. TL;DR Aprimo is recognized as a Leader again in the 2025 Gartner® Magic Quadrant™ for Marketing Work Management Platforms report. Gartner Subscribers can read the report here. Why This Matters Marketing teams face a great...
Why This Matters Digital teams have a common story. You produce a huge volume of media, then spend too much time re-formatting, re-uploading, chasing links, and making sure content stays up to date. You measure results in separate tools, then try to stitch insights back into planning. The friction in...