Data-Driven Content Strategies: How to Build and Scale Them
Content has become one of the most valuable assets in modern marketing, but most organizations still struggle to use it effectively. Teams produce large volumes of content across campaigns, channels, and regions, yet often lack clear visibility into what actually works. The result is a growing gap between content production and content performance. This is […]
What Is Content Intelligence?
Enterprise content operations have become more complex than ever. Teams are managing more assets, more channels, and more personalized experiences, often without a clear understanding of what content actually performs. The challenge is no longer just creating content. It is understanding which content drives engagement, which can be reused, and where gaps exist. This is […]
AI Agents in Digital Marketing: What You Need to Know
AI in marketing has moved past experimentation. Teams are no longer asking whether to use AI. They are asking how to operationalize it. That shift is where AI agents come in. Unlike basic AI tools that respond to prompts, AI agents can take action. They can execute tasks, make decisions within defined rules, and interact […]
AI Governance Models for Enterprise Content Operations
AI is changing enterprise content operations at a rapid pace. Teams are using it to generate copy, enrich metadata, automate workflows, localize content, and accelerate production across more channels and markets than ever before. That growth creates real opportunity, but it also introduces new governance pressure because the scale of output can rise much faster […]
Introducing Aprimo’s Agentic DAM: Scaling Content in an Agent-Driven Enterprise
The way customers discover and buy has fundamentally changed For consumer and B2B brands, this marks a major shift in how they communicate to target audiences. Content is no longer consumed exclusively by humans scrolling websites, reading emails, or viewing ad banners. Increasingly, AI agents discover, interpret, summarize, and act on content at the behest of humans. Content is now being evaluated, ranked, selected, and activated by machines before […]
Aprimo Named a Leader in the Forrester Wave™: Digital Asset Management Systems
As organizations scale content creation across channels, regions, and audiences, digital asset management has become foundational to modern content operations. DAM is no longer just about storage and retrieval. It is about enabling intelligent workflows, AI-powered discovery, and secure, compliant content reuse at enterprise scale. We believe Aprimo’s recognition as a Leader in The Forrester Wave™: Digital Asset Management Systems, […]
Aprimo named a Leader again in the 2025 Gartner® Magic Quadrant™ for Marketing Work Management Platforms
We are proud to be named a Leader again in Gartner’s 2025 Magic Quadrant for Marketing Work Management Platforms (MWM) report. TL;DR Aprimo is recognized as a Leader again in the 2025 Gartner® Magic Quadrant™ for Marketing Work Management Platforms report. Gartner Subscribers can read the report here. Why This Matters Marketing teams face a great deal of complexity in their […]
Intelligent Media Delivery: How Aprimo Turns Assets Into High-Performing Experiences
Why This Matters Digital teams have a common story. You produce a huge volume of media, then spend too much time re-formatting, re-uploading, chasing links, and making sure content stays up to date. You measure results in separate tools, then try to stitch insights back into planning. The friction in this content operations methodology slows […]
Aprimo Named a Leader, Again, in the Gartner® Magic Quadrant™ for Digital Asset Management Platforms
Why This Matters As brands accelerate digital transformation, they’re discovering that content chaos needs to be solved by a unified, end-to-end approach to content operations. This approach needs to connect campaign strategy, content creation, and asset delivery. Aprimo’s consecutive recognition as a Leader in the Gartner Magic Quadrant™ for Digital Asset Management, in our […]
Aprimo’s Future-Ready Content Operations: Smarter, Faster Marketing at Scale
Imagine an online shoe retailer preparing for their spring campaign. The marketing team needs to launch thousands of product variations across email, social, and web, tailored to specific customer segments. They use AI to repurpose product images into ads and generate personalized copy but scaling that process across markets quickly becomes overwhelming. While AI provides […]
Meet Aprimo AI Agents: The Smartest Way to Scale Content Operations
While many marketing teams were still exploring generative AI, a new wave of innovation has rapidly taken center stage in digital and marketing technology: AI Agents. Today, Aprimo unveiled the latest additions to its robust portfolio of AI Agents, which have been actively running in customer production environments since late 2023. These agents act as […]
What is a SMART DAM? A Deep Dive into Aprimo’s AI-Powered Content Operations Platform
However, the fast-evolving age of AI and always-on digital experiences is making users question whether their DAM system is indeed future ready. A static DAM system is no longer enough. Marketers and content teams need smarter, faster, and more scalable solutions to meet modern content demands. Why the DAM Industry Needs a Rethink in the […]