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The Definitive Guide to Content Operations
Everything you need to know about content ops and how it helps drive personalized CX at scale.
Discover Aprimo's Content360°
Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.
Marketing Cheat Codes Podcast
Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!
What is Content360°
The modern business understands that without content, there is no customer experience. Developing a holistic view of your organization’s content, people, and processes is essential to elevating your content strategy to the same priority as your customer strategy.
Content360° orchestrates the content lifecycle and digital supply chain to transform the way you plan, manage, collaborate, deliver, and optimize your content experiences. It is designed to provide your teams with a data-driven, customer-centric approach to growth, whether your priority is omnichannel personalization or capitalizing on new market opportunities.
The Solution
Content360° starts with content operations, with a powerful digital asset management solution at its core. As a best-in-class solution, Aprimo enables composability across the content operations stack, increasing the value of your other martech ecosystem investments.
The Content360° approach helps you connect all the insights and data from your campaigns and digital properties to a granular view into how those content experiences are planned, created, managed, and budgeted. This provides richer, more accurate insights into the real value of your content marketing efforts, enabling faster time to market, business growth through content, and exceptional brand experiences across every channel.
Content360° in Action
Content360° is Composable
Gain flexibility and adaptability. Avoid vendor lock-in. Leverage extensible integration capabilities and a broad partner ecosystem to build composable content stacks that increase the value of your existing martech investments.
Content360° is Intelligent
Aprimo's industry-leading AI delivers generative AI features as well as intelligent automation that eliminates manual efforts, improves search, increases productivity, and reduces costs and cycle time, resulting in more assets properly tagged and managed, and faster time to delivery.
Content360° is Agile
Built for teams that need to move fast without exposing the business to unnecessary risk. Ensure brand security by balancing the predictability and flexibility of your teams and helping them get content to market faster, while reducing in-house resource constraints and agency spend.
Content360° is Modular
Prioritize, plan, manage, and distribute your content in a reliable digital supply chain to enable omnichannel personalization at scale by promoting reuse. This increases the value of your content efforts and speeds time-to-market across brands, channels, regions, and customer segments.
Ready to Get Started?
Contact us for a personalized evaluation of where you are in the Content360° journey.
Related Resources
Watch the on-demand webinar.
Learn how to evaluate your content operations maturity, and make data-driven decisions to achieve a sustainable and transformational customer experience.
