Kimberly-Clark Unified Global Content Operations and Increased Speed with Aprimo
Kimberly-Clark Unified Global Content Operations and Increased Speed with Aprimo Kimberly-Clark is a global consumer goods company with close to 46,000 employees. Its teams manage millions of assets across many brands and channels. The company runs content programs across strict regulatory regions and needs strong governance controls. The organization needed a single operational hub that could […]
Discover how intelligent asset management is redefining the future — read the 2026 Top DAM Trends Report.
Ingersoll Rand Accelerates Digital Transformation Across 15+ Brands with Aprimo
Ingersoll Rand Accelerates Digital Transformation Across 15+ Brands with Aprimo Ingersoll Rand, a global industrial manufacturer with more than 20,000 employees, operates a portfolio of over 15 brands. Managing assets across such a broad and complex structure required a single, scalable solution to ensure consistency and control across teams and markets. Challenge Without a centralized […]
School Specialty Unifies Creative Teams and Content Workflows with Aprimo
School Specialty Streamlines Creative Operations With Aprimo School Specialty is a leading provider of educational products and supplies, serving schools and educators across North America through multiple core brands. With thousands of products and assets managed across teams, the company needed to simplify how content was created, shared, and optimized across channels. Challenge School Specialty’s […]
The Power of DAM for Retail
Get a Demo Retail digital transformation demands intelligent content operations that go far beyond traditional file storage. Companies with strong omnichannel strategies retain more customers than those with weak execution. Multichannel customers spend more than single-channel customers, making omnichannel excellence a direct revenue driver. Dynamic asset delivery improves SEO, page speed, and customer experience. Social […]
Digital Asset Management: Everything You Need to Know
Digital Asset Management: Everything You Need to Know Digital Asset Management (DAM) has evolved significantly since the days of traditional file storage systems. It is no longer just about creating and storing content assets like product images and videos; it is about organizing, accessing, and distributing them seamlessly across teams while maximizing their return on investment (ROI). Modern DAM platforms serve as the central nervous […]
Enterprise Digital Asset Management: Scaling Up
Enterprise Digital Asset Management: Scaling Up Organizations manage an overwhelming volume of brand content and media assets across multiple teams, departments, and geographies. Without a streamlined system in place, this volume leads to inefficiencies, inconsistencies, and wasted time. For large enterprises, dealing with hundreds or thousands of users, multiple approval layers, and global brand guidelines […]
Security and Compliance in Digital Asset Management
Security and Compliance in Digital Asset Management Digital Asset Management (DAM) security is crucial for businesses that store valuable digital content and customer data. Organizations face continuous threats from security risks, such as unauthorized access and data breaches. Global cybercrime costs are projected to reach $10.5 trillion annually by 2025, underscoring the critical need for robust cybersecurity […]
Key Benefits of Digital Asset Management
Key Benefits of Digital Asset Management The demand for effectively managing digital assets is at an all-time high, with businesses across every industry searching for powerful solutions to streamline content management. The challenge isn’t just about creating assets like marketing materials, product images, and video content; it’s about organizing, accessing, and distributing them seamlessly across […]
Aprimo is the leader in the Gartner Magic Quadrant™ for Digital Asset Management Platform 2025
Aprimo has been recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Asset Management Platforms 2025. We feel this acknowledgment underscores our dedication to delivering AI-driven, scalable, and secure solutions that streamline content operations and enhance digital experiences. Download the full Gartner® Magic Quadrant™ report to discover why we believe Aprimo was […]
2025 Digital Asset Management Trends: What’s Ahead for DAM and Content Operations
The digital landscape is evolving rapidly and staying competitive means adapting to change. The 2025 DAM Trends Report provides an in-depth look at the key shifts shaping Digital Asset Management and content operations. Here’s a Sneak Peek at What’s Inside AI-powered tools will automate content creation tasks, transforming workflows and enabling unprecedented scalability. Predictive tagging will […]
The Future of Personalization with Content Intelligence
Discover how to elevate your personalization strategy with Content Intelligence (CI). This comprehensive guide explains why CI is essential for real-time, multi-channel engagement, offers a step-by-step approach to building an effective CI strategy, and shares best practices to seamlessly integrate CI within your content operations. What You’ll Learn: Why CI is Key for PersonalizationUnderstand the […]