3 Ways to Strengthen Content Fundamentals in the AI Era
AI is here to stay Safe to say AI is all around us. It drives automation and accelerates content creation. Brands have started adopting AI to reduce the cost of campaigns while launching them faster than ever before. It is helping organizations stay ahead in today’s dynamic market landscape. In this guide, Aprimo experts […]
How DAM Protects Sensitive Content in the Life Sciences Industry
Protecting sensitive content is critical for any company, but especially for those in the life sciences industry, where sensitive content takes on a higher degree of importance. Digital asset management, or DAM, is one of the best ways to protect this essential information. In this article, we’ll cover the basics of DAM and how it […]
Digital Asset Management as a Collaboration Hub for Life Sciences Research
Research almost always benefits from collaboration. Being able to share ideas and learn from others? insights is one of the best ways to develop new scientific breakthroughs in life sciences and other disciplines. But when it comes to managing complex data and protecting sensitive information, working in teams presents certain challenges. That’s where Digital Asset Management […]
Maintaining Consistency With Digital Asset Management in the CPG World
In the consumer packaged goods (CPG) industry, brands have to fight to be noticed by consumers on shelves and online among a slew of similar low-priced products. One of a CPG company’s greatest assets in differentiating itself is its brand ? and consistency keeps your brand recognizable in every shopping setting. Learn how to deliver […]
How DAM Conquers Localization Challenges in CPG
Get A Demo Although it can sometimes seem like the internet has homogenized the world, people in various regions have their own cultures and often respond differently to packaging based on their locations. Companies that sell consumer packaged goods (CPG) have to address cultural differences, including languages, to effectively expand into local markets. Understanding Localization […]
Personalization Pays Off: Digital Asset Management Strategies for CPG Marketers
Get a Demo In the highly competitive consumer-packaged goods (CPG) market, convincing consumers to consider your product over a sea of similar brands requires strategic marketing. Personalized messaging is one way to directly target eligible consumers with marketing that speaks to them. To power personalized messaging, a digital asset management (DAM) system collects and uses […]
DAM: The Missing Piece in Your Digital Content Management Strategy
Get a Demo In the age of digital marketing, content is king. Some of a business’s most important assets, including branding and promotional materials, graphics, video content, and secure documents, are stored digitally. With so much content to work with, it can get tricky for a team to stay organized and maintain consistent messaging across […]
Mastering Multi-Channel Content Distribution With DAM
Get a Demo Understanding Multi-Channel Content Distribution Mastering multi-channel content distribution should be a goal for marketing teams at enterprises striving to easily connect with diverse audiences. You need to be wherever your desired customers spend time. However, the complexity of managing multi-channel distribution poses challenges, from maintaining consistency in messaging to achieving optimal performance […]
The Importance of Digital Asset Governance in Today’s World
Get a Demo The term “digital asset governance” has become a commonly used buzzword, but it’s also a strategic necessity for organizations that want to thrive in a content-centric environment. Digital asset governance refers to systematically managing, controlling, and optimizing digital assets throughout their lifecycle. ?Content is king? is another familiar statement that rings true […]
Building a Winning Content Marketing Strategy
Get a Demo In today’s digital world, content is king. Your audience ? including current and prospective customers ? wants unique, high-value content to keep them engaged. But what exactly is content, and how can you utilize it to create a successful marketing strategy? Consider this post your quick guide to building a valuable content […]
Brand Management: Staying Relevant as Markets Evolve
Get a Demo According to McKinsey, one of the ten growth rules is to ”make the trend your friend.” Simply put, businesses must go with the flow in today’s shifting landscape. As the market evolves, so should your brand. A market evolution occurs with a change in consumer behavior, technological advancements, or the emergence of new competitors. […]
The Power of DAM for Public Relations
Get a Demo Public relations (PR) is an integral component of any and every organization. No wonder the income of the PR agencies was up to $17 billion in 2022. It deals with the reputation and perception of a brand or an individual. But how do digital asset management (DAM) and PR go together? What’s the correlation between […]