AI DAM: How Intelligence Is Transforming Digital Asset Management
AI DAM: How Intelligence Is Transforming Digital Asset Management Organizations today rely on a wide range of digital assets in their daily operations, from photos and videos to content and graphic designs. However, it’s not enough to create and store assets if you can’t find and leverage them on demand, whether for increasing revenue, automating
3 Ways to Strengthen Content Fundamentals in the AI Era
3 Ways to Strengthen Content Fundamentals in the AI Era AI is here to stay Safe to say AI is all around us. It drives automation and accelerates content creation. Brands have started adopting AI to reduce the cost of campaigns while launching them faster than ever before. It is helping organizations stay ahead in
How DAM Protects Sensitive Content in the Life Sciences Industry
How DAM Protects Sensitive Content in the Life Sciences Industry Protecting sensitive content is critical for any company, but especially for those in the life sciences industry, where sensitive content takes on a higher degree of importance. Digital asset management, or DAM, is one of the best ways to protect this essential information. In this
Digital Asset Management as a Collaboration Hub for Life Sciences Research
Digital Asset Management as a Collaboration Hub for Life Sciences Research Research almost always benefits from collaboration. Being able to share ideas and learn from others? insights is one of the best ways to develop new scientific breakthroughs in life sciences and other disciplines. But when it comes to managing complex data and protecting sensitive
Maintaining Consistency With Digital Asset Management in the CPG World
Maintaining Consistency With Digital Asset Management in the CPG World In the consumer packaged goods (CPG) industry, brands have to fight to be noticed by consumers on shelves and online among a slew of similar low-priced products. One of a CPG company’s greatest assets in differentiating itself is its brand ? and consistency keeps your
How DAM Conquers Localization Challenges in CPG
How DAM Conquers Localization Challenges in CPG Although it can sometimes seem like the internet has homogenized the world, people in various regions have their own cultures and often respond differently to packaging based on their locations. Companies that sell consumer packaged goods (CPG) have to address cultural differences, including languages, to effectively expand into
Personalization Pays Off: Digital Asset Management Strategies for CPG Marketers
Personalization Pays Off: Digital Asset Management Strategies for CPG Marketers In the highly competitive consumer-packaged goods (CPG) market, convincing consumers to consider your product over a sea of similar brands requires strategic marketing. Personalized messaging is one way to directly target eligible consumers with marketing that speaks to them. To power personalized messaging, a digital
DAM: The Missing Piece in Your Digital Content Management Strategy
DAM: The Missing Piece in Your Digital Content Management Strategy In the age of digital marketing, content is king. Some of a business’s most important assets, including branding and promotional materials, graphics, video content, and secure documents, are stored digitally. With so much content to work with, it can get tricky for a team to
Mastering Multi-Channel Content Distribution With DAM
Mastering Multi-Channel Content Distribution With DAM Understanding Multi-Channel Content Distribution Mastering multi-channel content distribution should be a goal for marketing teams at enterprises striving to easily connect with diverse audiences. You need to be wherever your desired customers spend time. However, the complexity of managing multi-channel distribution poses challenges, from maintaining consistency in messaging to
The Importance of Digital Asset Governance in Today’s World
The Importance of Digital Asset Governance in Today’s World The term “digital asset governance” has become a commonly used buzzword, but it’s also a strategic necessity for organizations that want to thrive in a content-centric environment. Digital asset governance refers to systematically managing, controlling, and optimizing digital assets throughout their lifecycle. ?Content is king? is