IDC MarketScape
IDC MarketScape Vendor Assessment: Digital Asset Management Unlock the Future of Digital Asset Management: Aprimo Leads the Way in the IDC MarketScape Aprimo has been named a leader in the latest IDC MarketScape for Worldwide Intelligent Digital Asset Management (DAM) for Content Management. This recognition highlights our commitment to empowering businesses with AI-driven, scalable, and […]
DAM Buyer’s Guide
Digital Asset Management Buyer’s Guide Your Essential Guide to Selecting the Best DAM Solution Navigating the complex world of Digital Asset Management (DAM) can be overwhelming. Our expertly crafted DAM Buyer’s Guide is here to simplify your decision-making process. Whether you’re seeking to enhance collaboration, streamline workflows, or secure your digital assets, this guide provides […]
Onboarding AI
Unlock AI Success: Best Practices for Seamless AI Implementation Embracing AI is transformative, but rolling out AI tools comes with challenges—accessibility, control, security, and integration. Yet, the rewards—enhanced efficiency, innovation, and competitive advantage—make it all worthwhile. This interactive guide provides essential insights and strategies for a smooth AI onboarding process. What You’ll Learn: Strategic Planning: Develop […]
Aprimo Product Overview Demo
Aprimo Overview Video See Aprimo in Action Explore how our advanced features can revolutionize your content management and distribution. Collections: Curated repositories for seamless asset retrieval, display, and management. Conversational Search: Natural language search for intuitive content discovery. Predictive Metadata: Automatically apply rich metadata, enhancing asset value and use. Smart Actions: Use AI to assess content, enforce compliance, and […]
The AI Revolution in DAM: Transformative Impacts on Digital Asset Management
The AI Revolution in DAM: Transformative Impacts on Digital Asset Management Organizations today rely on a wide range of digital assets in their daily operations, from photos and videos to content and graphic designs. However, it is not enough to simply create and store assets if you cannot find and leverage them on demand, whether for increasing […]
3 Ways to Strengthen Content Fundamentals in the AI Era
AI is here to stay Safe to say AI is all around us. It drives automation and accelerates content creation. Brands have started adopting AI to reduce the cost of campaigns while launching them faster than ever before. It is helping organizations stay ahead in today’s dynamic market landscape. In this guide, Aprimo experts […]
How DAM Protects Sensitive Content in the Life Sciences Industry
Protecting sensitive content is critical for any company, but especially for those in the life sciences industry, where sensitive content takes on a higher degree of importance. Digital asset management, or DAM, is one of the best ways to protect this essential information. In this article, we’ll cover the basics of DAM and how it […]
Digital Asset Management as a Collaboration Hub for Life Sciences Research
Digital Asset Management as a Collaboration Hub for Life Sciences Research Research almost always benefits from collaboration, as the ability to share ideas and learn from others’ insights is one of the best ways to develop new scientific breakthroughs in life sciences and other disciplines. However, managing complex data and protecting highly sensitive information presents specific challenges when working in […]
Maintaining Consistency With Digital Asset Management in the CPG World
Maintaining Consistency With Digital Asset Management in the CPG World In the consumer packaged goods (CPG) industry, brands must fight to be noticed by consumers on shelves and online among a slew of similar low-priced products. One of a CPG company’s greatest assets in differentiating itself is its brand, and consistency keeps your brand recognizable in every shopping setting. […]
How DAM Conquers Localization Challenges in CPG
Get A Demo Although it can sometimes seem like the internet has homogenized the world, people in various regions have their own cultures and often respond differently to packaging based on their locations. Companies that sell consumer packaged goods (CPG) have to address cultural differences, including languages, to effectively expand into local markets. Understanding Localization […]
Personalization Pays Off: Digital Asset Management Strategies for CPG Marketers
Personalization Pays Off: Digital Asset Management Strategies for CPG Marketers In the highly competitive consumer-packaged goods (CPG) market, convincing consumers to consider your product over a sea of similar brands requires strategic marketing. Personalized messaging is one effective method to directly target eligible consumers with marketing that truly speaks to them. To power personalized messaging at scale, […]
DAM: The Missing Piece in Your Digital Content Management Strategy
Get a Demo In the age of digital marketing, content is king. Some of a business’s most important assets, including branding and promotional materials, graphics, video content, and secure documents, are stored digitally. With so much content to work with, it can get tricky for a team to stay organized and maintain consistent messaging across […]