School Specialty Streamlines Creative Operations With Aprimo
School Specialty is a leading provider of educational products and supplies, serving schools and educators across North America through multiple core brands. With thousands of products and assets managed across teams, the company needed to simplify how content was created, shared, and optimized across channels.
Challenge
School Specialty’s creative, merchandising, and marketing teams were managing assets across shared drives and local servers. Without a central repository, teams frequently recreated the same assets, resulting in duplication, inconsistencies, and slow campaign execution.
Creative, merchandising, and marketing teams managed assets independently, leading to duplicate, expired, and off-brand content across campaigns.
Aprimo serves as the central hub, connecting creative tools, marketing automation, and syndication channels for seamless collaboration and content delivery.
Solution
School Specialty implemented Aprimo Digital Asset Management to drive digital transformation and streamline content creation. Integrated with Adobe Creative Cloud, Salsify, and Syndigo, Aprimo became the company’s central source of truth for more than 650,000 assets. Teams across creative, product, and digital channels now collaborate seamlessly with version control, smart metadata tagging, and reusable content workflows.
Building a Smarter Digital Shelf: Lessons Learned
See how School Specialty, Aprimo, and Avyre built an efficient product experience by implementing programmatic governance and seamless cross-functional collaboration—transforming School Specialty’s Marketing Operations, cutting time-to-market, and boosting productivity across Merchandising, Marketing, and the Digital Shelf.
Results & Impact
Since adopting Aprimo, School Specialty has achieved measurable results across its digital and creative operations:
Increase in Content Health Scores across key retail channels like Target and Amazon, ensuring product listings remain accurate, engaging, and compliant.
Product Copy Optimization Rate, leading to higher conversion rates and improved online revenue.
Hours Saved Annually through automated workflows and streamlined review processes, freeing teams to focus on higher-value creative work.