Kimberly-Clark Unified Global Content Operations and Increased Speed with Aprimo
Kimberly-Clark is a global consumer goods company with close to 46,000 employees. Its teams manage millions of assets across many brands and channels. The company runs content programs across strict regulatory regions and needs strong governance controls. The organization needed a single operational hub that could serve every region and brand at scale.
Challenge
Kimberly-Clark used many disconnected systems across brands and markets. Teams stored assets in separate DAMs and PIMs. Many workflows relied on email and spreadsheets. These gaps slowed campaign delivery and raised production costs. Asset reuse stayed very low and quality varied across teams. Compliance teams faced long approval cycles as well.
These limits kept the company from scaling global content work with speed and consistency.
Fragmented systems and manual processes prevented Kimberly-Clark from scaling content efficiently.
Aprimo provides a single platform replacing legacy tools and connecting every step of the content lifecycle.
Solution
Kimberly–Clark selected Aprimo for its strong AI capability, modular architecture, and integration strength. The team used a phased rollout across three brands. Ntara, a PXM strategy and consulting company, supported the launch and shaped the new DAM and PIM flow. Aprimo unified content planning, creation, review, and publication. Teams gained one platform for governance and brand control. The new platform replaced several legacy tools and guided teams through one connected process from start to finish.
Results & Impact
Kimberly–Clark saw fast and measurable gains across operations. Teams increased reuse, raised output, and moved faster without new headcount. Compliance programs also gained better visibility and control. Key results included:
Faster time to market in three months and 56% faster time to market in six months
Increase in asset reuse
Hours saved each year from auto cropping
Reduction in approval time
Increase in content volume without any increase in team headcount