Ingersoll Rand Accelerates Digital Transformation Across 15+ Brands with Aprimo
Ingersoll Rand, a global industrial manufacturer with more than 20,000 employees, operates a portfolio of over 15 brands. Managing assets across such a broad and complex structure required a single, scalable solution to ensure consistency and control across teams and markets.
Challenge
Without a centralized DAM, Ingersoll Rand’s marketing team was managing thousands of assets across multiple legacy systems, vendor sites, and SharePoint folders. Locating files often depended on whether the right person happened to be in the office. For 15 competing internal brands, this created compliance risk, wasted time, and inefficiencies.
Marketing assets scattered across disconnected systems made finding the right file slow and unreliable.
Aprimo became Ingersoll Rand’s single source of truth—bringing 15 brands and 1,500+ assets together in one centralized hub.
Solution
Ingersoll Rand selected Aprimo for its all-inclusive pricing, intuitive interface, and scalability to manage multiple brands under strict governance. With Avyre as their implementation partner, they launched Aprimo DAM in less than eight weeks. The DAM quickly became the company’s “marketing hub,” streamlining the management of 1,500+ assets, ensuring brand compliance, and setting the stage for future integrations with Salsify (PIM) and Contentstack (CMS).
Results & Impact
Aprimo delivered measurable impact across Ingersoll Rand’s content ecosystem:
Huge improvement in asset findability, replacing an “unimaginable” manual process with advanced faceted search.
Centralized management of 15+ brands under a single governance model.
Faster web project delivery, enabling rapid asset retrieval for major website migrations.
Enhanced compliance and brand control, preventing misuse of licensed content and ensuring audit-ready governance.